[Josh Adler] It’s freezing, and it’s early. I stepped off the plane into transit in Zurich, and am certain I saw snow on the ground around the tarmac. The trick is to get warm liquid into you quickly, and a seat that is more of a couch. Perfect for warming up and booting up to pound out some mail and the odd blog post before my flight to Lisbon.
[Josh Adler] I arrived in Lisbon and got an email as soon as I got to the hotel requesting my participation in a round-table chat focused on emerging market measurement for Africa and the Middle East. So much for standing for silently on the sidelines! A quick check-in and I was off to register at the conference venue with my Bookmarks 2008 t-shirt to make me easy to spot! Turns out I was a little underdressed. Measurement is the business side of media - even the techies seemed to be in suits yesterday!
[Josh Adler] I'd hoped to blog throughout the proceedings, but while I find the idea of documenting and tweeting stuff in real time novel and webby, you cannot escape the fact that conferences are about person-to-person networking in the real-world! In this way, I suppose I'm not a geek at all, and I love to work an event like this very hard, getting to the people I need to and engaging in the conversations.