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The 'W' manifesto: four
[Abey Mokgwatsane] My previous two posts introduced the idea that since consumers are bombarded with choice, a new industry is on the rise. I'm talking about "navigators" or organisations whose sole purpose is to offering guidance and info in order for consumers to make the best choice between products and services.

Comments [1] [07 Apr 2009 12:11]

The 'W' manifesto: five
[Abey Mokgwatsane] So, in the fifth and final part of this particular blog series of 'W' manifesto I will cover how to start building a navigator. For details on what a navigator is see blog 1, blog 2, blog 3 and blog 4.

Comments [1] [15 Apr 2009 13:55]

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2009 Cannes Lions Abey Mokgwatsane AdForum AdForum Worldwide Summit 2009 AdForum Worldwide Summit Fall 2009 Biz Stone Cannes Lions Cannes Lions 2009 collaboration future thinking Gisele Wertheim-Aymes Graeme Codrington Johanna McDowell Kaizer Kganyago recession scenario planning social media social networking Terry Levin twitter

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