[ICOM] What the heck is ICOM and why is it important for SA's digital progress?

[Josh Adler] Well, it’s arrived. I'm sitting in the lounge about to fly off to Portugal for the I-COM summit (International Conference on Online Media Measurement), an event that takes place every two years and seems to attract everyone who's anyone in the world of "Internet audience measurement". A hefty term, and the easiest way to dumb it down is to say that we're here to try and better understand the best ways to measure what on earth goes on with visitor activity to the ever-changing world of web, mobile and social media.

[09 Mar 2010 19:32]

[ICOM] When cold in Europe, go through conference programme

[Josh Adler] It’s freezing, and it’s early. I stepped off the plane into transit in Zurich, and am certain I saw snow on the ground around the tarmac. The trick is to get warm liquid into you quickly, and a seat that is more of a couch. Perfect for warming up and booting up to pound out some mail and the odd blog post before my flight to Lisbon.

[10 Mar 2010 17:52]