IAS will be heading off to New York City at the end of this week for a week of agency visits, the latest trends in the world of marketing communications, and meetings with other consultants from all around the globe – 14 countries represented and 34 consultants at the last count. It promises to be a packed week of stimulating discussion and news and IAS will be blogging each day’s events as they happen here on Bizcommunity.com.
[04 Oct 2011 12:27]
NEW YORK: I arrived in New York City on Saturday, 8 October 2011, which has given me a chance to recover from a 16-hour flight and take in NYC before we embark on day one of the AdForm World Summit.
[10 Oct 2011 09:40]
NEW YORK: Monday, 10 October 2011: a mixed day of new, reinvented and old-style agencies. A great start to the week, although we did not pace ourselves, thanks to the spectacular dinner organised by JWT.
[11 Oct 2011 13:16]
NEW YORK: Five agencies, one workshop and an update on mobile marketing made day two, Tuesday, 11 October 2011, a hectic one this week. A Highlight was Johannes Leonardo
, a conceptual agency - new style and intriguing, and the first start-up ever to be backed by the legendary Sir Martin Sorrell. I’m delighted that the one partner, Jan Jacobs
, is a South African.
[12 Oct 2011 12:21]
NEW YORK: An excellent morning (Wednesday, 12 October 2011) with McCann Worldgroup. We met with the McCann group leaders, as well the individual agencies MRM, Momentum and McCann Humancare (healthcare).
[13 Oct 2011 10:27]
NEW YORK: Day four, Thursday 12 October 2011, was an interesting day. First stop was Lowe & Partners, which is rejuvenating itself. Impressive work presented and enjoyed by all.
[14 Oct 2011 11:44]
NEW YORK: Day five, Friday, 14 October 2011, was dominated by Dentsu and IPG. Dentsu West is the agency network outside of the Far East. It has a dot in Africa - Mozambique. But otherwise it is everywhere and growing fast.
[17 Oct 2011 09:31]