[AdForum Worldwide Summit] A collection of pitch consultants

[Darren Woolley] The AdForum CEO Summit kicked off last night, Sunday, 3 October 2010, with 26 pitch consultants from all around the world gathering for a cocktail party at the Cooper Square Hotel in New York City. In the room were consultants from Egypt, South Africa, Australia, Hong Kong, Spain, Denmark, France, Spain, UK and, of course, the USA.

[04 Oct 2010 09:43]

[Adforum Worldwide Summit] The message is clear: creativity and ideas lead

[Darren Woolley] Day two of the Adforum CEO Summit, Monday 4 October 2010, opened with heavy grey skies over Manhattan for our first day of agency meetings. Up early and on to the bus, the mood and expectations were high as we headed up and across town to Ogilvy, where the message was clear and reinforced in following meetings at Droga5 and Grey Global Group.

Comments [1] [05 Oct 2010 11:34]

[Adforum Worldwide Summit] A day of contrasts

[Darren Woolley] Day three of the Adforum CEO Summit in NYC was a day of contrasts, with further evidence that digital is now mass media according to the team at Y&R; Publicis proving that the promises of change are now delivered; Sapient Nitro mastering the relationship between people and technology and the effect technology has on people; CHI&Partners providing three agency models for delivering their client’s evolving needs; and Euro RSCG asking the pitch consultants “Who wants to be a Euro Millionaire”.

[06 Oct 2010 12:30]

[Adforum Worldwide Summit] Value and costs

[Darren Woolley] Day five of the Adforum CEO Summit in NYC started taking about value and ended talking about costs. It demonstrates the huge gap that still exists between procurement, marketers and agencies, if not on an intellectual level, certainly an emotional one.

Comments [1] [08 Oct 2010 08:58]

[Adforum Worldwide Summit] Insight into the future

[Darren Woolley] Day six of the Adforum CEO Summit in NYC was an insight into the future today. Meetings with industry-leading digital agencies Huge, R/GA and Digitas reminded us of the pace of change.

Comments [3] [11 Oct 2010 12:28]

[AdForum Worldwide Summit] It’s AdForum time again, this time in London

[Johanna McDowell] The AdForum Worldwide Summit takes place in London next week, 13-15 April 2011, and once again, I’ll be there, blogging here on Bizcommunity.com and tweeting as @jomcdowell. Here’s an update on the programme for next week.

[08 Apr 2011 11:57]

[AdForum Worldwide Summit] Seven hours of digital rebooting

[Johanna McDowell] LONDON: RG/A – probably the world’s leading digitally integrated agency – is taking on the mammoth task of rebooting 30 intermediaries/pitch consultants on Wednesday, 13 April 2011, as it kicks off the 2011 AdForum Summit in London.

[13 Apr 2011 11:29]

[AdForum Worldwide Summit] Day one in London

[Johanna McDowell] LONDON: Yesterday, Wednesday, 13 April 2011 saw R/GA update us all through its special seven hours of digital integration, where we learned about what has happened in the last 15 or so years as analogue has transformed into the new digital age.

[14 Apr 2011 10:22]

[AdForum Worldwide Summit] Day two in London

[Johanna McDowell] LONDON: Thursday, 14 April 2011, was a mixed day of traditional, digital and social media agencies, plus some in-depth discussion on the role of consultants/intermediaries, code of conduct etc. Six pitching principles have been established and agreed in the UK by the various key organisations and these will be adopted across most markets it is expected.

[15 Apr 2011 13:18]

[AdForum Worldwide Summit] Whom we’re meeting in NYC next week

[Johanna McDowell] IAS will be heading off to New York City at the end of this week for a week of agency visits, the latest trends in the world of marketing communications, and meetings with other consultants from all around the globe – 14 countries represented and 34 consultants at the last count. It promises to be a packed week of stimulating discussion and news and IAS will be blogging each day’s events as they happen here on Bizcommunity.com.

Comments [1] [04 Oct 2011 12:27]

[AdForum Worldwide Summit] Arrival in NYC

[Johanna McDowell] NEW YORK: I arrived in New York City on Saturday, 8 October 2011, which has given me a chance to recover from a 16-hour flight and take in NYC before we embark on day one of the AdForm World Summit.

Comments [1] [10 Oct 2011 09:40]

[AdForum Worldwide Summit] Day one in NYC

[Johanna McDowell] NEW YORK: Monday, 10 October 2011: a mixed day of new, reinvented and old-style agencies. A great start to the week, although we did not pace ourselves, thanks to the spectacular dinner organised by JWT.

[11 Oct 2011 13:16]

[AdForum Worldwide Summit] Day two in NYC

[Johanna McDowell] NEW YORK: Five agencies, one workshop and an update on mobile marketing made day two, Tuesday, 11 October 2011, a hectic one this week. A Highlight was Johannes Leonardo, a conceptual agency - new style and intriguing, and the first start-up ever to be backed by the legendary Sir Martin Sorrell. I’m delighted that the one partner, Jan Jacobs, is a South African.

Comments [3] [12 Oct 2011 12:21]

[AdForum Worldwide Summit] Day three in NYC

[Johanna McDowell] NEW YORK: An excellent morning (Wednesday, 12 October 2011) with McCann Worldgroup. We met with the McCann group leaders, as well the individual agencies MRM, Momentum and McCann Humancare (healthcare).

Comments [2] [13 Oct 2011 10:27]

[AdForum Worldwide Summit] Day four in NYC

[Johanna McDowell] NEW YORK: Day four, Thursday 12 October 2011, was an interesting day. First stop was Lowe & Partners, which is rejuvenating itself. Impressive work presented and enjoyed by all.

Comments [2] [14 Oct 2011 11:44]

[AdForum Worldwide Summit] Last day in NYC

[Johanna McDowell] NEW YORK: Day five, Friday, 14 October 2011, was dominated by Dentsu and IPG. Dentsu West is the agency network outside of the Far East. It has a dot in Africa - Mozambique. But otherwise it is everywhere and growing fast.

Comments [7] [17 Oct 2011 09:31]

[AdForum Worldwide Summit] Day one in Paris

[Johanna McDowell] PARIS, FRANCE: Day one of the AdForum Worldwide Summit in Paris, 18-20 April, started midday with a presentation at Ogilvy Paris and lunch. The focus for this first day has been luxury brands and those agencies which specialise in understanding those luxury brands. With Paris being the home of luxury, it all made total sense.

Comments [2] [19 Apr 2012 13:33]

[AdForum Worldwide Summit] Day two in Paris

[Johanna McDowell] PARIS, FRANCE: From 8am until 23.30pm, 30 consultants from all over the world visited and met with six agency groups throughout day two of the 2012 AdForum Worldwide Summit in Paris.

Comments [1] [20 Apr 2012 11:56]

[AdForum Worldwide Summit] Day three in Paris

[Johanna McDowell] PARIS, FRANCE: The final day of the 2012 AdForum Worldwide Summit in Paris started on the roof of the Publicis building, with CEO Maurice Levy giving us his view of the communications world and his group from the vantage point of the Arc de Triomphe.

Comments [2] [24 Apr 2012 11:55]