[AdForum Worldwide Summit] It’s AdForum time again, this time in London

[Johanna McDowell] The AdForum Worldwide Summit takes place in London next week, 13-15 April 2011, and once again, I’ll be there, blogging here on Bizcommunity.com and tweeting as @jomcdowell. Here’s an update on the programme for next week.

[08 Apr 2011 11:57]

[AdForum Worldwide Summit] Seven hours of digital rebooting

[Johanna McDowell] LONDON: RG/A – probably the world’s leading digitally integrated agency – is taking on the mammoth task of rebooting 30 intermediaries/pitch consultants on Wednesday, 13 April 2011, as it kicks off the 2011 AdForum Summit in London.

[13 Apr 2011 11:29]

[AdForum Worldwide Summit] Day one in London

[Johanna McDowell] LONDON: Yesterday, Wednesday, 13 April 2011 saw R/GA update us all through its special seven hours of digital integration, where we learned about what has happened in the last 15 or so years as analogue has transformed into the new digital age.

[14 Apr 2011 10:22]

[AdForum Worldwide Summit] Day two in London

[Johanna McDowell] LONDON: Thursday, 14 April 2011, was a mixed day of traditional, digital and social media agencies, plus some in-depth discussion on the role of consultants/intermediaries, code of conduct etc. Six pitching principles have been established and agreed in the UK by the various key organisations and these will be adopted across most markets it is expected.

[15 Apr 2011 13:18]

[AdForum Worldwide Summit] Day three in London

[Johanna McDowell] LONDON: BBH is one of the world’s greatest agencies and has enjoyed a sustained level of success since it opened more than two decades ago. We started off there on Friday, 15 April 2011 – it was their first Ad Forum Summit and they were just brilliant with their Super Bowl, Super Social theme which defines the new social media channels with super content. They left us breathless.

Comments [2] [18 Apr 2011 14:00]