[AdForum Worldwide Summit] Day three in Paris

[Johanna McDowell] PARIS, FRANCE: The final day of the 2012 AdForum Worldwide Summit in Paris started on the roof of the Publicis building, with CEO Maurice Levy giving us his view of the communications world and his group from the vantage point of the Arc de Triomphe.

Comments [2] [24 Apr 2012 11:55]

[AdForum Worldwide Summit] Day two in Paris

[Johanna McDowell] PARIS, FRANCE: From 8am until 23.30pm, 30 consultants from all over the world visited and met with six agency groups throughout day two of the 2012 AdForum Worldwide Summit in Paris.

Comments [1] [20 Apr 2012 11:56]

[AdForum Worldwide Summit] Day one in Paris

[Johanna McDowell] PARIS, FRANCE: Day one of the AdForum Worldwide Summit in Paris, 18-20 April, started midday with a presentation at Ogilvy Paris and lunch. The focus for this first day has been luxury brands and those agencies which specialise in understanding those luxury brands. With Paris being the home of luxury, it all made total sense.

Comments [2] [19 Apr 2012 13:33]

[PR Russia Forum] Day two

[Johanna McDowell] MOSCOW, RUSSA: Day two of the IV PRRussia Forum started with a presentation from PR Society of America veteran Gerard Corbett. His topic was around evaluating PR people – either in corporate or agency environments.

[16 Apr 2012 12:01]

[PR Russia Forum] Day one

[Johanna McDowell] MOSCOW, RUSSIA: The Russian public relations industry has really only become established in the past 20 years; prior to that, it was politically impossible. As a result, it is still exploring many PR avenues that other countries passed through a while ago – including South Africa.

[13 Apr 2012 09:52]

[PR Russia Forum] A brief overview

[Johanna McDowell] MOSCOW, RUSSIA: Invited here to the IV PRRussia Forum in my official capacity as president of IPRA 2012, the topic being debated over two days is all about measurement of PR

[12 Apr 2012 12:43]

Creativity, team spirit and avoiding conflicts

[Laurenz Schaller] Hi, I'm Laurenz, a student from Berlin doing an internship at a Cape Town-based advertising agency. Recently I had a long discussion with my student mates, all doing internships in different advertising agencies all over the world. We talked about how a team has to interact to create a decent atmosphere at work. So this first post is addressed to all the creative spirits, who see themselves in leading positions.

Comments [3] [12 Apr 2012 12:25]

[SxSW 2012] Part VII: Demystifying storytelling

[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

[SxSW 2012] Part VI: Need to know

[trigger/isobar goes to SxSW] Uno de Waal: While SxSW has a great lineup of incredible speakers and events, the fringe events that happen around the main conference are equally as exciting and a great way to add extra value to your time at in Austin. One of these sessions was the PSFK Need to Know series, which was hosted after most of the other talks had finished, and styled as a networking event.

[14 Mar 2012 09:49]

[SxSW 2012] Part V: Brands as APIs

[trigger/isobar goes to SxSW] Uno de Waal: SxSW Interactive is primarily a conference attended by the tech-set. However, SXSW also sees a lot of people attending from the non-technical side, such as branding, strategy and marketing. Often the two overlap, and often we need different metaphors from different industries to explain things. The most interesting of these metaphors came from the brands as APIs, content publisher discussions and the way we measure ROI in social media talks.

[13 Mar 2012 10:09]