[SxSW 2012] Part VII: Demystifying storytelling

[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[Cannes Lions judges] My Film Lions experience

[Cannes Lions Judges Blog] Brad Reilly: I wrote this as I sat on a train reflecting on the week I’d left behind, flanked by the splendorous azure of the Riviera to my left and the rundown graffiti clad residential blocks to my right. Bisecting these stark contradictions seemed a fitting ending to a week concentrated on doing just that, separating the good from the bad, with the difference not always as clear as one would assume, particularly when based on 21 opinions. [video]

Comments [2] [05 Jul 2011 16:49]

Two hundred, young, bright minds in one place

[Abey Mokgwatsane] I was at the Mail & Guardian Top 200 South Africans launch last week. I was there because I was fortunate enough to make the list in this year’s business category. This, however, is not about me; it’s about the incredible people I met that day. I mean, what else could I ask for? Two hundred, young, bright minds in one place.

Comments [11] [15 Jun 2011 12:52]

Why international TV drama is better

[Andrew Timm] Anyone who has spent more than five minutes in South Africa knows that this country has great stories to tell. And I’m not talking about rehashed apartheid guilt stuff. Just open a newspaper on any given day, listen to a conversation in a taxi, or to the callers on 702, and unlike New Zealand or Canada, where a flat tyre on a country road makes headline news, you will realise that we seem able to generate endless tales of human drama and intrigue.

Comments [7] [31 Aug 2010 12:08]

[Cannes Lions] What is a Cannes Lion worth?

[Damon Stapleton] CANNES, FRANCE: We are coming to the end of another Cannes. The big parties with small pieces of food. The champagne being consumed by ridiculously good-looking people. The sharks that are smiling at you but looking over your shoulder to see who is more important. And, of course, egos and insecurities that could destroy even the bravest fashion victim. These things are all true; however, there is another side.

Comments [2] [25 Jun 2010 12:12]

I’m still attracting them...

[Andrew Timm] In my last blog post I told the true tales of some of the weird people I have worked with. Well, there’s more. I still seem to be attracting them.

Comments [5] [21 Apr 2010 09:31]

Why do I attract these people?

[Andrew Timm] Do you attract the bewildered, the eccentric, the psychotic, the mentally ill and the socially challenged? Well, if you don’t, open a production company, install one-way glass and then just sit and wait.

Comments [7] [26 Jan 2010 10:57]

Dis' content

[Terry Levin] Do you remember how just a few years ago we were worried about the effects of info overload due to the Internet? Since then we have unwittingly been invaded by the virtually infinite number of platforms that enable us to access everyone's breakfast habits, cute pets and other permutations of the self-expressed 24/7. How stupid are we?

[01 Dec 2009 12:16]