The 'W' manifesto: won

[Abey Mokgwatsane]

Do you ever think about the future balance of power in the world of consumer relationships? As a marketer it is definitely worth evaluating in order to spot the fast-growing trend of offering customer-orientated solutions.

Comments [1] [09 Mar 2009 13:04]

In the headlights

[Andrew Timm] She stood there trembling; her eyes wide and paralysed like a terror-stricken rabbit in the headlights of an oncoming 18-wheeler. As she opened her quivering lips I thought she was going to scream or perhaps projectile vomit.

Comments [4] [05 Mar 2009 19:28]

Pity me because my partner thinks so

[Mike Frampton] So it goes like this. In my last entry I referred to the concept that more and more photographers are sending back models (18 years and younger) that have no life experience and that more and more retouches are being called upon to create the “imperfections” required to create the life experience the camera and our audiences can and do detect. My partner in Frida Communication thought I had lost the plot and questioned the principle of imperfection in brand advertising today.

Comments [5] [05 Mar 2009 11:14]

The circle of life… and TV

[Andrew Timm] I recently turned 40. Being a milestone birthday I felt I had to re-examine my life, and my achievements (or lack thereof) in the grand scheme of things. Well, that didn’t take long – I decided that my greatest achievement was still having actual human hair on my head, and that my biggest disappointment was increasing my waistline by three sizes since I was 30 (I still hang onto eight pairs of size 32/81 trousers, convinced that I will one day wear them again.)

Comments [3] [03 Mar 2009 09:04]

Waiting waiting waiting for the bus. Where’s the bus?

[Mike Frampton] So it took a group of US students to decide that waiting for a bus is a little like waiting for life.

Comments [1] [26 Feb 2009 09:21]