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[AdForum Worldwide Summit] Day one in the Big Apple
Johanna McDowell[Johanna McDowell] NEW YORK CITY: We ate a delicious dinner at the oldest (former) synagogue in New York, now an art gallery and event space - organised by Ogilvy, who had hosted us earlier that day for a presentation - as part of the 2012 AdForum Worldwide Summit.

Comments [3] [16 Oct 2012 13:23]

[AdForum Worldwide Summit] Day one in the Big Apple
Johanna McDowell[Johanna McDowell] NEW YORK CITY: We ate a delicious dinner at the oldest (former) synagogue in New York, now an art gallery and event space - organised by Ogilvy, who had hosted us earlier that day for a presentation - as part of the 2012 AdForum Worldwide Summit.

Comments [3] [16 Oct 2012 13:23]

[AdForum Worldwide Summit] Preview from IAS
Johanna McDowell[Johanna McDowell] NEW YORK CITY: I arrived in New York City yesterday for the 2012 AdForum Worldwide Summit – a 16-hour flight and then a four-hour delay at Kennedy Airport - their officials were on a go-slow – trying to prove a point ahead of the elections. Does that sound familiar?

Comments [2] [15 Oct 2012 13:45]

[AdForum Worldwide Summit] Preview from IAS
Johanna McDowell[Johanna McDowell] NEW YORK CITY: I arrived in New York City yesterday for the 2012 AdForum Worldwide Summit – a 16-hour flight and then a four-hour delay at Kennedy Airport - their officials were on a go-slow – trying to prove a point ahead of the elections. Does that sound familiar?

Comments [2] [15 Oct 2012 13:45]

[AdForum Worldwide Summit] The Big Apple, 14-19 October 2012
Johanna McDowell[Johanna McDowell] I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 – 19 October 2012. It is a seriously busy agenda – and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet.

Comments [1] [12 Oct 2012 11:31]

[AdForum Worldwide Summit] The Big Apple, 14-19 October 2012
Johanna McDowell[Johanna McDowell] I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 – 19 October 2012. It is a seriously busy agenda – and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet.

Comments [1] [12 Oct 2012 11:31]

[PR Russia Forum] Day two
Johanna McDowell[Johanna McDowell] MOSCOW, RUSSA: Day two of the IV PRRussia Forum started with a presentation from PR Society of America veteran Gerard Corbett. His topic was around evaluating PR people – either in corporate or agency environments.

[16 Apr 2012 12:01]

[PR Russia Forum] Day one
Johanna McDowell[Johanna McDowell] MOSCOW, RUSSIA: The Russian public relations industry has really only become established in the past 20 years; prior to that, it was politically impossible. As a result, it is still exploring many PR avenues that other countries passed through a while ago – including South Africa.

[13 Apr 2012 09:52]

[PR Russia Forum] A brief overview
Johanna McDowell[Johanna McDowell] MOSCOW, RUSSIA: Invited here to the IV PRRussia Forum in my official capacity as president of IPRA 2012, the topic being debated over two days is all about measurement of PR

[12 Apr 2012 12:43]

[SxSW 2012] Part VII: Demystifying storytelling
trigger/isobar goes to SxSW[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

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