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[Cannes Lions 2012] The biggest ad fest in the world
[140 BBDO goes to Cannes] Michael Pearson: Today we were lucky enough to spend some time with Terry Savage – the chairman of the Cannes Awards. He is an Australian who has the unenviable task of organising the biggest ad fest in the world.

Comments [4] [19 Jun 2012 10:18]

[Cannes Lions 2012] Arriving in Cannes
[140 BBDO goes to Cannes] Michael Pearson: "Cheers! Bye! Have a jol! Good luck!" ...and then…27 hours after leaving our loved ones behind, we finally arrived in Cannes (via Istanbul and some unforeseen delays).

Comments [3] [18 Jun 2012 11:41]

[Cannes Lions 2012] Arriving in Cannes
[140 BBDO goes to Cannes] Michael Pearson: "Cheers! Bye! Have a jol! Good luck!" ...and then…27 hours after leaving our loved ones behind, we finally arrived in Cannes (via Istanbul and some unforeseen delays).

Comments [3] [18 Jun 2012 11:41]

[Cannes Lions 2012] 140 BBDO’s 2012 international predictions
[140 BBDO goes to Cannes] Michael Pearson: Ross and I were lucky enough to pick up some metal at Cannes last year - for our Snickers radio campaign - which is why 140 BBDO have sent us this year.

Comments [3] [14 Jun 2012 11:31]

[Cannes Lions 2012] 140 BBDO’s 2012 international predictions
[140 BBDO goes to Cannes] Michael Pearson: Ross and I were lucky enough to pick up some metal at Cannes last year - for our Snickers radio campaign - which is why 140 BBDO have sent us this year.

Comments [3] [14 Jun 2012 11:31]

[Cannes Lions 2012] 140 BBDO’s predictions for South Africa in 2012
[140 BBDO goes to Cannes] Michael Pearson: A disclaimer before I begin - these predictions for 2012 South African Cannes Lions winners are based on our opinions, combined with the results of the various award shows that happen earlier in the year than Cannes. We have kept the categories a bit broader, as the myriad of categories one can enter is enough to make the head (and wallet) spin. (video)

Comments [1] [06 Jun 2012 17:54]

[SxSW 2012] Part VIII: Gallery of snaps
[trigger/isobar goes to SxSW] Karin Botta: At SxSW, your senses are taken over at every corner; there is always a party, a food truck, an activation, or just people dressing up. Despite total sensory overload, I managed to remember to take a few photos during the event.

[20 Mar 2012 16:37]

[SxSW 2012] Part VII: Demystifying storytelling
[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

[SxSW 2012] Part III: The agency as product creator
[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part III: The agency as product creator
[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

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