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[SxSW 2012] Part VII: Demystifying storytelling
[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

Two hundred, young, bright minds in one place
[Abey Mokgwatsane] I was at the Mail & Guardian Top 200 South Africans launch last week. I was there because I was fortunate enough to make the list in this year’s business category. This, however, is not about me; it’s about the incredible people I met that day. I mean, what else could I ask for? Two hundred, young, bright minds in one place.

Comments [17] [15 Jun 2011 12:52]

The f-word in marketing
[Terry Levin] Thanks to the Habari Media Facebook Connects event held in Cape Town [on U2 Friday, 18 February 2011], those who attended should now theoretically know everything there is to know about writing a Facebook strategy!

[21 Feb 2011 11:53]