[SxSW 2012] Part V: Brands as APIs

[trigger/isobar goes to SxSW] Uno de Waal: SxSW Interactive is primarily a conference attended by the tech-set. However, SXSW also sees a lot of people attending from the non-technical side, such as branding, strategy and marketing. Often the two overlap, and often we need different metaphors from different industries to explain things. The most interesting of these metaphors came from the brands as APIs, content publisher discussions and the way we measure ROI in social media talks.

[13 Mar 2012 10:09]

[SxSW 2012] Part IV: Drugs, milk and money - social and regulated industries

[trigger/isobar goes to SxSW] Karin Botta: I attended a talk on Monday afternoon, 12 March 2012, where a small group discussed brands that operate in regulated industries and the issues they encounter in finding content and ensuring it gets approved and published in fairly short lead times. Many of the brands that exist in South Africa are either in regulated industries or are global with strict guidelines that may or may not be relevant to the local market, so I believe that is a relevant and important topic for us.

[13 Mar 2012 09:30]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part II: Shrink it and pink it

[trigger/isobar goes to SxSW] Karin Botta: Although SXSW is a tech conference, one of the things that resonated quite strongly with me is a talk I attended on Saturday morning, 10 March 2012, called ‘Designing Experiences for Women’, where the speakers discussed the stereotypes that marketers often fall into using when communicating to groups of people, specifically women.

[12 Mar 2012 11:09]

[SxSW 2012] Part I: Preparation

[trigger/isobar goes to SxSW] Karin Botta: After months of planning, we’re finally here. A brief intro: South by Southwest (SxSW) or ‘South By’, as the cool kids call it, is probably the biggest and regarded as the best digital conference in the world. Held annually in Austin, it started out as a music festival – one of the first of the summer season, and has slowly grown into a conference and events festival across film, music and ‘interactive’.

Comments [1] [09 Mar 2012 11:38]

[AdForum Worldwide Summit] Last day in NYC

[Johanna McDowell] NEW YORK: Day five, Friday, 14 October 2011, was dominated by Dentsu and IPG. Dentsu West is the agency network outside of the Far East. It has a dot in Africa - Mozambique. But otherwise it is everywhere and growing fast.

Comments [9] [17 Oct 2011 09:31]

[AdForum Worldwide Summit] Day four in NYC

[Johanna McDowell] NEW YORK: Day four, Thursday 12 October 2011, was an interesting day. First stop was Lowe & Partners, which is rejuvenating itself. Impressive work presented and enjoyed by all.

Comments [2] [14 Oct 2011 11:44]

[2011 FIPP Congress] Magazines: the medium of the future

[New Media FIPP Blog] Rose Cohen: Despite the drive towards digital media, worldwide research consistently demonstrates that magazines are still the medium consumers trust the most and are inspired by. Nicholas Coleridge, VP of Condé Nast International, UK made this message abundantly clear in his presentation to delegates on the second day of the 38th annual FIPP World Magazine Congress in New Delhi, India, this week.

Comments [2] [13 Oct 2011 10:39]

[AdForum Worldwide Summit] Day three in NYC

[Johanna McDowell] NEW YORK: An excellent morning (Wednesday, 12 October 2011) with McCann Worldgroup. We met with the McCann group leaders, as well the individual agencies MRM, Momentum and McCann Humancare (healthcare).

Comments [2] [13 Oct 2011 10:27]

[2011 FIPP Congress] Fresh from FIPP: Incredible India and ePublishing today

[New Media FIPP Blog] Rose Cohen: The first FIPP World Magazine Congress was held in Paris 38 years ago. Now, in 2011, it has made its way to India for the first time (or as Aroon Purie, chairman of FIPP, put it in his opening address: “It’s about time”).

Comments [2] [12 Oct 2011 13:02]