[SxSW 2012] Part V: Brands as APIs

[trigger/isobar goes to SxSW] Uno de Waal: SxSW Interactive is primarily a conference attended by the tech-set. However, SXSW also sees a lot of people attending from the non-technical side, such as branding, strategy and marketing. Often the two overlap, and often we need different metaphors from different industries to explain things. The most interesting of these metaphors came from the brands as APIs, content publisher discussions and the way we measure ROI in social media talks.

[13 Mar 2012 10:09]

[SxSW 2012] Part I: Preparation

[trigger/isobar goes to SxSW] Karin Botta: After months of planning, we’re finally here. A brief intro: South by Southwest (SxSW) or ‘South By’, as the cool kids call it, is probably the biggest and regarded as the best digital conference in the world. Held annually in Austin, it started out as a music festival – one of the first of the summer season, and has slowly grown into a conference and events festival across film, music and ‘interactive’.

Comments [1] [09 Mar 2012 11:38]

[SxSW 2012] Part I: Preparation

[trigger/isobar goes to SxSW] Karin Botta: After months of planning, we’re finally here. A brief intro: South by Southwest (SxSW) or ‘South By’, as the cool kids call it, is probably the biggest and regarded as the best digital conference in the world. Held annually in Austin, it started out as a music festival – one of the first of the summer season, and has slowly grown into a conference and events festival across film, music and ‘interactive’.

Comments [1] [09 Mar 2012 11:38]

[2011 FIPP Congress] Magazines: the medium of the future

[New Media FIPP Blog] Rose Cohen: Despite the drive towards digital media, worldwide research consistently demonstrates that magazines are still the medium consumers trust the most and are inspired by. Nicholas Coleridge, VP of Condé Nast International, UK made this message abundantly clear in his presentation to delegates on the second day of the 38th annual FIPP World Magazine Congress in New Delhi, India, this week.

Comments [2] [13 Oct 2011 10:39]

[2011 FIPP Congress] Fresh from FIPP: Incredible India and ePublishing today

[New Media FIPP Blog] Rose Cohen: The first FIPP World Magazine Congress was held in Paris 38 years ago. Now, in 2011, it has made its way to India for the first time (or as Aroon Purie, chairman of FIPP, put it in his opening address: “It’s about time”).

Comments [2] [12 Oct 2011 13:02]

Two hundred, young, bright minds in one place

[Abey Mokgwatsane] I was at the Mail & Guardian Top 200 South Africans launch last week. I was there because I was fortunate enough to make the list in this year’s business category. This, however, is not about me; it’s about the incredible people I met that day. I mean, what else could I ask for? Two hundred, young, bright minds in one place.

Comments [11] [15 Jun 2011 12:52]

The ADHD generation

[Marion Scher] How can anyone today be expected to write when they don’t read – well, not proper reading? Have a look at anyone in your office aged 40 or younger – the 20s set in particular. What are they doing with every spare second?

Comments [7] [03 Feb 2011 11:41]

Why the iPad will save the African bologna*

[Anice Hassim] That little revolution in a unibody shell, the iPad, is about to save African blogging*.

Comments [14] [25 Oct 2010 13:11]

Why the iPad will save the African bologna*

[Anice Hassim] That little revolution in a unibody shell, the iPad, is about to save African blogging*.

Comments [14] [25 Oct 2010 13:11]

Why the iPad will save the African bologna*

[Anice Hassim] That little revolution in a unibody shell, the iPad, is about to save African blogging*.

Comments [14] [25 Oct 2010 13:11]