[PR Russia Forum] Day two

[Johanna McDowell] MOSCOW, RUSSA: Day two of the IV PRRussia Forum started with a presentation from PR Society of America veteran Gerard Corbett. His topic was around evaluating PR people – either in corporate or agency environments.

[16 Apr 2012 12:01]

[PR Russia Forum] Day one

[Johanna McDowell] MOSCOW, RUSSIA: The Russian public relations industry has really only become established in the past 20 years; prior to that, it was politically impossible. As a result, it is still exploring many PR avenues that other countries passed through a while ago – including South Africa.

[13 Apr 2012 09:52]

[PR Russia Forum] A brief overview

[Johanna McDowell] MOSCOW, RUSSIA: Invited here to the IV PRRussia Forum in my official capacity as president of IPRA 2012, the topic being debated over two days is all about measurement of PR

[12 Apr 2012 12:43]

[SxSW 2012] Part VII: Demystifying storytelling

[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

[SxSW 2012] Part IV: Drugs, milk and money - social and regulated industries

[trigger/isobar goes to SxSW] Karin Botta: I attended a talk on Monday afternoon, 12 March 2012, where a small group discussed brands that operate in regulated industries and the issues they encounter in finding content and ensuring it gets approved and published in fairly short lead times. Many of the brands that exist in South Africa are either in regulated industries or are global with strict guidelines that may or may not be relevant to the local market, so I believe that is a relevant and important topic for us.

[13 Mar 2012 09:30]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[Cannes Lions judges] Where to start - the entries, the work, or the place?

[Cannes Lions Judges Blog] Janet Kinghorn: Cannes itself has not changed since I was here last in 1999. Men and women still wander up and down Le Croisette in white linen suits and fancy dresses. But the difference this time is that design is really starting to become a big player here.

Comments [1] [23 Jun 2011 15:50]

[Cannes Lions judges] Cannes through the eyes of a Media Lions judge

[Cannes Lions Judges Blog] Chris Botha: My Cannes experience so far can be broken up into two categories – life and work. Life being these beautiful experiences that we are lucky enough to experience, and work being, well, the work. The real reason we’re actually here.

[22 Jun 2011 13:53]

[Cannes Lions judges] Getting excited

[Cannes Lions Judges Blog] Here are some video blogs (vlogs) from four of the South African creatives judging Cannes Lions this year, ahead of their trip to Cannes, Frances, for the 58th Annual Cannes Lions International Festival of Creativity.

Comments [1] [22 Jun 2011 13:39]