[AdForum Worldwide Summit] Day two in Paris

[Johanna McDowell] PARIS, FRANCE: From 8am until 23.30pm, 30 consultants from all over the world visited and met with six agency groups throughout day two of the 2012 AdForum Worldwide Summit in Paris.

Comments [1] [20 Apr 2012 11:56]

Creativity, team spirit and avoiding conflicts

[Laurenz Schaller] Hi, I'm Laurenz, a student from Berlin doing an internship at a Cape Town-based advertising agency. Recently I had a long discussion with my student mates, all doing internships in different advertising agencies all over the world. We talked about how a team has to interact to create a decent atmosphere at work. So this first post is addressed to all the creative spirits, who see themselves in leading positions.

Comments [3] [12 Apr 2012 12:25]

[SxSW 2012] Part VIII: Gallery of snaps

[trigger/isobar goes to SxSW] Karin Botta: At SxSW, your senses are taken over at every corner; there is always a party, a food truck, an activation, or just people dressing up. Despite total sensory overload, I managed to remember to take a few photos during the event.

[20 Mar 2012 16:37]

[SxSW 2012] Part VII: Demystifying storytelling

[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

[SxSW 2012] Part VI: Need to know

[trigger/isobar goes to SxSW] Uno de Waal: While SxSW has a great lineup of incredible speakers and events, the fringe events that happen around the main conference are equally as exciting and a great way to add extra value to your time at in Austin. One of these sessions was the PSFK Need to Know series, which was hosted after most of the other talks had finished, and styled as a networking event.

[14 Mar 2012 09:49]

[SxSW 2012] Part V: Brands as APIs

[trigger/isobar goes to SxSW] Uno de Waal: SxSW Interactive is primarily a conference attended by the tech-set. However, SXSW also sees a lot of people attending from the non-technical side, such as branding, strategy and marketing. Often the two overlap, and often we need different metaphors from different industries to explain things. The most interesting of these metaphors came from the brands as APIs, content publisher discussions and the way we measure ROI in social media talks.

[13 Mar 2012 10:09]

[SxSW 2012] Part IV: Drugs, milk and money - social and regulated industries

[trigger/isobar goes to SxSW] Karin Botta: I attended a talk on Monday afternoon, 12 March 2012, where a small group discussed brands that operate in regulated industries and the issues they encounter in finding content and ensuring it gets approved and published in fairly short lead times. Many of the brands that exist in South Africa are either in regulated industries or are global with strict guidelines that may or may not be relevant to the local market, so I believe that is a relevant and important topic for us.

[13 Mar 2012 09:30]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part II: Shrink it and pink it

[trigger/isobar goes to SxSW] Karin Botta: Although SXSW is a tech conference, one of the things that resonated quite strongly with me is a talk I attended on Saturday morning, 10 March 2012, called ‘Designing Experiences for Women’, where the speakers discussed the stereotypes that marketers often fall into using when communicating to groups of people, specifically women.

[12 Mar 2012 11:09]