[AdForum Worldwide Summit] Day three in Paris

[Johanna McDowell] PARIS, FRANCE: The final day of the 2012 AdForum Worldwide Summit in Paris started on the roof of the Publicis building, with CEO Maurice Levy giving us his view of the communications world and his group from the vantage point of the Arc de Triomphe.

Comments [2] [24 Apr 2012 11:55]

[AdForum Worldwide Summit] Day two in Paris

[Johanna McDowell] PARIS, FRANCE: From 8am until 23.30pm, 30 consultants from all over the world visited and met with six agency groups throughout day two of the 2012 AdForum Worldwide Summit in Paris.

Comments [1] [20 Apr 2012 11:56]

[AdForum Worldwide Summit] Day one in Paris

[Johanna McDowell] PARIS, FRANCE: Day one of the AdForum Worldwide Summit in Paris, 18-20 April, started midday with a presentation at Ogilvy Paris and lunch. The focus for this first day has been luxury brands and those agencies which specialise in understanding those luxury brands. With Paris being the home of luxury, it all made total sense.

Comments [2] [19 Apr 2012 13:33]

Creativity, team spirit and avoiding conflicts

[Laurenz Schaller] Hi, I'm Laurenz, a student from Berlin doing an internship at a Cape Town-based advertising agency. Recently I had a long discussion with my student mates, all doing internships in different advertising agencies all over the world. We talked about how a team has to interact to create a decent atmosphere at work. So this first post is addressed to all the creative spirits, who see themselves in leading positions.

Comments [3] [12 Apr 2012 12:25]

[SxSW 2012] Part VII: Demystifying storytelling

[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: ‘brands as patterns’ - from a design point of view, and ‘multiplatform storytelling’ from a film, entertainment and marketing point of view.

Comments [1] [19 Mar 2012 14:00]

[SxSW 2012] Part IV: Drugs, milk and money - social and regulated industries

[trigger/isobar goes to SxSW] Karin Botta: I attended a talk on Monday afternoon, 12 March 2012, where a small group discussed brands that operate in regulated industries and the issues they encounter in finding content and ensuring it gets approved and published in fairly short lead times. Many of the brands that exist in South Africa are either in regulated industries or are global with strict guidelines that may or may not be relevant to the local market, so I believe that is a relevant and important topic for us.

[13 Mar 2012 09:30]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part III: The agency as product creator

[trigger/isobar goes to SxSW] Uno de Waal: A key theme threading through SxSW this year is the idea that an agency (marketing, advertising, communications etc) should function in very similar ways to a start-up. This is primarily running through the start-up track led by the 500Startups crew, under guidance of Eric Ries and Dave McClure, but other talks have also peppered the packed schedule.

Comments [1] [12 Mar 2012 11:27]

[SxSW 2012] Part II: Shrink it and pink it

[trigger/isobar goes to SxSW] Karin Botta: Although SXSW is a tech conference, one of the things that resonated quite strongly with me is a talk I attended on Saturday morning, 10 March 2012, called ‘Designing Experiences for Women’, where the speakers discussed the stereotypes that marketers often fall into using when communicating to groups of people, specifically women.

[12 Mar 2012 11:09]

[SxSW 2012] Part II: Shrink it and pink it

[trigger/isobar goes to SxSW] Karin Botta: Although SXSW is a tech conference, one of the things that resonated quite strongly with me is a talk I attended on Saturday morning, 10 March 2012, called ‘Designing Experiences for Women’, where the speakers discussed the stereotypes that marketers often fall into using when communicating to groups of people, specifically women.

[12 Mar 2012 11:09]