Dale Imerman is mad about technology and marketing. He's a travel seeker, photo taker and enjoys the outdoors.
Started my first business during school - a home automation company called Stylus Audio - offering sales and installation of home audio and video solutions like cinemas and multi-room sound systems. My partner and I skipped class by coercing our bus driver into dropping us off at our high net worth customers during school. It was so much fun and we loved what we did. We installed tech like home cinemas, outdoor sound systems and automated lighting.
When I completed school I began working for Arthur Goldstuck at Media Africa (Now World Wide Worx) where we created a number of web sites, conducted research and published several online magazines including the longest standing online consumer technology publication, Gadget.co.za. I also wrote some articles, learnt a fortune and participated in the construction of a customised content management system still used today.
I then worked at HealthBridge, in a marketing role, where I learnt the intricacies of using technology to automate and reconcile medical aid claims over the Internet. I left on a quest for further professional development and to follow my passion for cars by starting an online video web site called SA Racing. Together with a friend, we filmed and uploaded car videos for South African enthusiasts and built an online community exceeding 15,000 subscribers.
SA Racing was the catalyst for the start of South Africa's largest automotive aftermarket event in 2004 - The Xtreme Auto Show. I learned how to handle all aspects of running an event, including sponsorship, sales, marketing and operations, while growing attendance from 12,000 to 44,000 visitors in four years. Had the time of my life and worked closely with motoring media and a number of sponsors including Castrol and over 80 other brands.
I then joined Creative Rides as marketing and operations director where we built, renovated and modified classic cars, had a car audio dealership and held the agency for renowned automotive paint brand House of Kolor. We had a lot of fun while managing complex projects, building a brand and working with big agencies like The Creative Counsel - we built radical custom tech into Hummers for KFC to activate consumers.
In September 2008 I joined a software vendor in the financial markets, wealth management and market data space. Peresys was later acquired by Austrlian-listed IRESS in 2011. It's been incredible to work on projects such as a large-scale office relocation, the rolling out of numerous software solutions to customers and the formation of a Corporate Social Investment initiative for the business.
Technology and marketing are clearly the reoccurring threads in my broad background. This has helped me pull off a number of change management projects and the execution of numerous holistic marketing strategies for local and international customers.
I like to read business books (several of which I'm currently summarising and re-writing from a modern marketing and technology perspective,) eating unhealthy amounts of sushi and spending time with my closest friends.
Want to learn the secrets influential leaders are sharing about challenges facing the world economy, business, government and society? In a series of blog posts, I’ll serve you all the knowledge I got from the Discovery Invest Leadership Summit - on a silver platter.
Some of the world’s leading business thinkers will bring South Africans their secrets and insights at the Discovery Invest Leadership Summit on Wednesday, 11 August 2010, at the Sandton Convention Centre, Johannesburg. I’ll be there, too, thanks to Bizcommunity.com.