Dale Imerman heads up marketing at Peresys, a technology provider to the financial markets, forming the largest connected trading community in Africa. He's been a crackerjack online strategist, advertiser and digital publisher for over a decade and regularly contributes to Prestige magazine, African Investor and a tally of online resources. He welcomes comments on his fun blog (www.idale.co.za), followers on Twitter (@idale) and can be reached 24/7 on .