Seven steps to superb online writing

In an email, you have 15 seconds to hook your reader. Only 15 seconds.

How to reach more people, more of the time

The average individual is confronted with 3500 commercial messages a day. Billboards, streetpole ads, text messages, email, TV, radio, magazines, newspapers - and that's before he or she even gets to work, where there's a mound of communication waiting.

Do you know who you're talking to?

Experts estimate that up to 50% of your time at work is spent on written communication, even if that's not strictly your job. So it's absolutely vital to develop your writing skills - not only because of the time involved, but also because your success may depend on it.

Poking internal comms with a stick

If you talk to your company's employees, this is for you… According to the experts, there's never been a better time to be in internal communication. But that's a little surprising in light of some recent research.

Check, check and double-check

How do you ensure that you never look stupid in your haste to get messages out? Regardless of your personal beliefs about the world, humanity, religion or politics, the bottom line of all business communication is that God is in the details. In other words, if you're operating inside the corporate arena and you're writing stuff (no matter how short, informal or irregular) that other people read, perfect accuracy is part of your job.

Web copywriting a different beast to copywriting

Not everyone knows how to do it. Not everyone can do it well.

Web copywriting: setting the record straight

As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the myths and the truths.