Terry Levin is the custodian of Off the Shelf Marketing (www.offtheshelf.co.za), whose mission is the development of new global African empires via the creation of iconic Pan-African product and brand development solutions. Terry is a regular contributor of events coverage and opinion to Bizcommunity.com. Email her at and follow her on Twitter at @terrylevin.
Terry Levin is the founder of %ff the Shelf Marketing - a Cape Town-based strategic marketing consultancy, specialising in a contemporary Afrocentric approach to brand architecture and a relentless pursuit of the WOW! factor.
Terry has presented her case studies at conferences and seminars around South Africa and in London and, in 2006, was invited to participate at the PACE Packaging forum in Rome.
She has launched her own fashion label - Abandon International Brands - and is a regular contributor of event coverage and opinion to bizcommunity.com
For advice on how to generate quantifiable growth of both turnover and company value via experiential interface management solutions, contact , go to www.offtheshelf.co.za and follow her on Twitter at @terrylevin.
[Terry Levin] Thought you might want to share a few marketing lessons that I picked up from the Cape Times, when I went online to renew our subscription this week. What is a rather fab stroke of genius is the launch of the Zakumi cartoon exclusively on the web at IOL, by the Madam & Eve outfit – Stephen Francis and Rico. “The Adventures of Zakumi” is just the kind of saleable, added value, engagement thing we need.