[Loeries] Camps Bay to be Cannes'd

"Grand Daddy" of The Loerie Advertising Awards, Andrew Human was guest speaker at Film and Events Publishing (F&EP) get-together held last night, Thursday, 30 July 2009, at Southern Sun Waterfront [formerly the Holiday Inn] in Cape Town.

For those of you that don't know, F&EP puts out two monthly tabloid publications aimed at the film and related industries - The Call Sheet and The Event - and also publish the glossy fmg ofratr Filmmakers Guide to South Africa - which is mostly for an overseas market. Currently in print only, it is at work on joining the online publishing frat. Its guests appeared to be the somewhat cool end of the industry spectrum, with a host of friendly and beautiful workaholics all probably secretly vying for that elusive expenses-paid pass to Cannes.

And speaking of Cannes, get your diaries out and once and for all mark off the long weekend in from 24 [Heritage Day] - 27 September for the 31st Loerie Ad awards in Cape Town.

In case you've missed all the existing pre-hype, here's a recap:

The activities kick off on Heritage Day with a Mayoral Welcome for the VIEs [Very Inflated Egos] at 5.30pm, the customary Industry Battle of the bands at 7.30pm and the 10.30pm Chairman's Party with none other than DJ and chairman of the Loerie Awards, Festus Masekwameng in the mix.

2007 interview with Festus Masekwameng

As Andrew pointed out, the catch is here - with two nights of parties to go, you don't want to overdo it at this one - yeah right.

For the duration of the weekend, Camps Bay will be closed off and you will be able to book out lunches at selected venues and hang out in bars which have been reserved for the industry from where you can watch the wildlife on the beach across the road. The awards ceremonies at the Good Hope Centre will be open from 4.30pm, with live music and refreshments to amuse you until the doors close and the Communication Design, Print Media and Student Awards hosted by Ads24 begin at 8.30pm.

The ceremony will last only one hour, where after the parties will start in Long Street Village, which will also be closed off exclusively for the Industry. Shuttles and Rikkis are lined up for the whole weekend to ensure we all practice "safe transport".

If you got the hang of that, it's all the same again on Saturday, except the awards will be for the electronic media (Radio, TV, Digital, Online Advertising), as well as Live Events, Mixed-Media and Integrated Campaigns, and will be hosted by the SABC.

Pledging his support for the Loeries last night as well was the commissioner of the Cape Film Commission, Lawrence Mitchell. As some of Cape Town's most ardent cheerleaders via its Vision 2030 quest, its naturally thrilled to be to be able to show its commitment to creativity by sponsoring one of the Birds.

More details are available at Attending the Loeries weekend in Cape Town? Some pointers... so I guess it's time start conceptualising those outfits. Also see the 2009 Loeries special section on Bizcommunity.com, or go to www.theloerieawards.co.za.