Sue Disler has more than 25 years of experience in the advertising and marketing as a designer (and sometimes coder), art director and strategist, the last 20 largely dedicated to digital. Email her at , follow @suediz on Twitter or find out more on Linkedin.
Sue's journey has stretched from Lintas to Ogilvy, the award-winning tinderbox (one of the South Africa's first interactive agencies), to six years at Dizzo and back into advertising at DraftFCB. She realised having great content really was king whilst Head of Digital at New Media Publishing, Digital GM at John Brown SA and at Cedar Communications in SA. Her journey continues working directly with clients, their in-house teams and collaborating partners to create (and effect) hardworking and effective multiple channel solutions.
She has worked across numerous South African and Global brands in the retail, vehicle, alcohol, medical, financial and media sectors, launched SA's first cyber novel, won a few awards (Pearl, Bookmarks, Pica, Loeries, SPADA and NTVA), been a judge at Loeries and The Bookmarks, was a founding member of the Digital Forum (now IAB SA) and is a contributor on Bizcommunity.com.
A throw-away comment from Richard Mulholland, “We live in a pimple in the arse end of Africa,” in his hysterical presentation on the side effects of Social Media at Net Prophet 2010, really got me thinking…and I hope too, the 800-odd entrepreneurs, developers, investors and marketers attending.
It’s not often you see Capetonians out on a rainy and blustery evening, but some of the digitally inclined made it to the 2010 Loeries Digital Awards get-together for the inside scoop at The Grand Daddy Hotel last week. Here’s a report back from Terry Levin and me.