Cannes Lions 2017

Le Blog

This is the communal blog of Jenny Glover and Brent Singer, joint ECDs at Net#work BBDO who are off to Cannes Lions 2013. Together, the two have won five Gold Lions (four of those being Campaign Lions) and one Cannes Grand Prix in their four years of working together. Throughout the festival, they will bring regular updates on what's happening, as well as the overall feel at Cannes.

[Cannes Lions 2013] Awards kick-off

18 Jun 2013 17:00:00
Hello all, Brent here. In an ad hoc but very official ceremony, Jen was awarded the prestigious Hangover Lion this morning. So I'll be handling the blog reins while my wordsmith partner lies in a puddle of glory, waiting for the Myprodol to kick in and the regret to wear off. (Last I heard the running tally was three Myprodols, two cokes and a garage pie. Where one finds a garage pie in Cannes, only Jenny Glover knows.)

Ok, so let's get down to the reason we're all really here. The work. The work. The work. 

Last night, the awards kicked off with the PR, Promo & Activation, Creative Effectiveness and Direct Lions ceremony. 

The biggest winner of the eve, scooping two Grand Prix (Direct and PR) and a wheel barrow of Gold Lions across all categories, was the dark and delightful Dumb Ways To Die campaign. Here is one of the case study/entry videos if you've been living in under a bridge:

Dumb Ways to Die case study video from McCann on Vimeo.

I think it's safe to say that, by the end of the week, like it or not, the track will be firmly imprinted on everyone's internal iPod. 

No GPs, but another big winner was Dove's Real Beauty Sketches (auto-correct wanted me to type busty there, awkward). 

Another great social message about real beauty and building a positive self image from the brand. Sentimental, yes but also really smart. As an industry, we should take note of how a relatively low-cost idea can travel the world and jump so effortlessly between categories. 

As with Dumb Ways To Die, I expect we'll be seeing more of this campaign later in the week. 

No surprises in the Creative Effectiveness Lions. Worthy winners all round. 

Heineken's smart, tongue-in-check and flawlessly produced behind the scenes video picked up the Grand Prix, with the director, creative directors and producer all adding to the cheery tone of the spot. 



The Promo & Activation Grand Prix went to a neat idea called Immortal Fans. The case study will do it more justice than I will:



Leon Schuster is here in spirit and I'm sure soon we'll see a Candid Camera Lion featuring on the award roster: the ongoing candid camera content trend continues. Nothing wrong. They are still feeling fresh and entertaining but I have wondered how much longer we will still be awarding them for.

A quick laundry list of other noteworthy winners: 

Google+ Hangouts – Same Sex Marriage: 



Oreo Daily Twist: 



Coca-Cola's Small World Machines (I wouldn't be surprised if this picks up something in the Outdoor ceremony tonight): 



Konami – Enter the Game:



New Zealand SPCA – Driving Dogs:  



Hemoba/Eporte Clube Vitoria: 

EC Vitória + Hemoba / My Blood is Red and Black - Videocase from Brimola on Vimeo.

Oh, and then a little idea that would work a treat back home is this cheeky one from Russia, called Make The Politicians Work. 



Good luck to all those on the shortlist for tonight. 

Adios.

[18 Jun 2013 17:00]


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