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| Marion ScherMedia Mentors Mentoring people on all aspects of mediaMarion Scher (www.mediamentors.co.za) is an award-winning journalist, lecturer, media trainer and consultant with 20 years experience in the industry. For more of her writing, go to her Bizcommunity profile or to www.marionschat.blogspot.com. What’s the point of writing words no-one wants to read?By: Marion Scher 08 Mar 2011 11:12:00 Those of you reading this who are aware that no-one actually reads the newsletters or magazines sent to your client base, take note. Just recently, I had a young lady on a writing course who sent through beforehand an article she’d written for an external newsletter. This was about the importance of eating well. A valid, newsworthy subject. The problem was this article was written in solid text – a couple of pages of heavy wording devoted to the subject of good nutrition. In terms of good English language and grammar, there was nothing wrong with the article – but would anyone read it? Very doubtful. Here are a few tips to get people to actually read your article:
And while we’re talking about readability, don’t forget emails. When you go to check your emails, what’s the first thing you do? You quickly look to see which ones you can delete, which you do speedily – and happily. What makes you choose which to delete and which to open and then to read? Generally the heading, so make sure this is to the point and catchy enough to make people click on it. Then to get them to not only answer your email but come back to you with the information you’ve asked for, make sure you stick to one topic per email. Again, here are a few tips:
That should become your mantra – readability... Remember, whatever you write, some poor person has to read – or do they? [8 Mar 2011 11:12]
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