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Marion Scher

Media Mentors

Mentoring people on all aspects of media

Marion Scher (www.mediamentors.co.za) is an award-winning journalist, lecturer, media trainer and consultant with 20 years experience in the industry. For more of her writing, go to her Bizcommunity profile or to www.marionschat.blogspot.com.

The ADHD generation

03 Feb 2011 11:41:00
How can anyone today be expected to write when they don't read – well, not proper reading? Have a look at anyone in your office aged 40 or younger – the 20s set in particular. What are they doing with every spare second?



I'll tell you what they're doing. They're either thumbing away on their mobile or on their laptop, connected to Facebook or other networking sites. That's writing, you say. But is it?

If it's Twitter, then it's hard to call 140-character messages writing and if it's Facebook – "went to cool gig last night. Had blast, got slammed" - hello!

When they finish work for the day they may meet friends, and while chatting and drinking, they're still thumbing and checking their messages, seeing if anyone's desperate to share their day's news with them – perhaps "went to dentist, sh*t day"...

From here, they'll either go home to eat or eat out, still checking out the phone. When they're home they cook – eat takeaways, possibly checking out the TV, while phone and laptop are close by. They may catch a movie on their laptop, of course, and then they crawl into bed – with a good book? Don't be ridiculous; they're too exhausted from all that networking...

Perhaps the worst-hit group to be affected by the messaging malaise is the really younger set – and here I mean children from three years upwards, especially teens who are permanently glued to their phones. Apart from the fact that there is no such thing as spelling when u r txtng, they never experience the pleasure of sitting down 'quietly' with no distractions, other than a good book and possibly good music playing in the background.

This has become a real issue with many businessmen worldwide, who are putting aside time, even up to a day a week, when they turn off their laptops, phones and any way of reaching them to simply have 'quiet time' when they can catch up on business reading and leisure reading. When there's no 'noise' around them. Companies such as IBM and Deloitte & Touche actually put time limits on email use and even ban email on certain days. They have 'no-technology days', where employees clean their work space and tidy up paperwork.

Research from Harvard Business School showed that engineers at a high-tech software company were interrupted so often they had to work nights and weekends to catch up. Why? Bombardment of messages! They introduced four hours of quiet time every morning for these 17 engineers. Apparently, it changed their output.

They've even resorted to putting programmes in place that encourage actual face-to-face contact. Now fancy that – actually going to see someone instead of texting... More companies in South Africa should be doing this.

Recently while running a course, one of the delegates, who works for a vice-chancellor at a top university, told me that although her boss was in the next office to hers he only emails her – never actually talks face to face!

For me, the really sad part is that we'll have whole generations of children who'll never know the pleasure of solving a mystery or wallowing in the sheer beauty of a great writer.

[3 Feb 2011 11:41]


 
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1ll1t3r@t3
Sanctimonious-
If the 20-something's are so distracted by instant messaging then how do the 40+ market do any work when they're so busy reading classic novels all day?

Isn't it moderately sanctimonious to assuming that everyone in their twenties "spkz liek ths"? You're also assuming that everyone over forty speaks the queen's English. Loutish, illiterate parents aren't going to promote reading; it starts from the top.

Reading an article bemoaning "txt spk" is very 2001, maybe time to find a new bugbear? Posted on 3 Feb 2011 12:12
Gordon Parkin
Presumptuous - The ADHD generation?-
Is it any wonder that that technology has helped people move on from the printing press? You are obviously not the demographic of the modern mobile audience.
People today are more socially connected and it is not up to anyone to judge the content that they wish to share or indeed the way they wish to say it. Kids today often think faster, are more abstract in their creativity and want connectivity that adds value to their lives. They are not distracted but rather they are very focused and ignore anything that they cannot use.
In 2011, life has changed. You may not like it and you may not agree with it but you won't stop change. And by change I mean behaviour. Technology is only the tool. Posted on 3 Feb 2011 13:57
paddy
Remember the hoola hoop?-
Lets twist again like we did last summer
lets twist again like we did last year...
Every era has its moment of fad habit.
Social networking is the new fad habit.
Will we all behave the same way in
2015 ? No. People are all driven by the same
basic desires. Check out Maslow, see his
heirachy of needs. Every generation since the second
world war has had a guru of sorts. Post war there was
Freud for the 50s and early 60s, Alvin Toffler for the late 60s and 70s, Faith Popcorn for the 80s and 90s
could it be Steve Jobs for the first decade of the 21century? I think tonight, I will read some James Joyce
on my ipad Posted on 3 Feb 2011 14:53
ignorant!-
I have to say that this is very ignorant of you! im 21 and i have lost count of the ammount of books that i have read....i also have a facebook page and i couldnt care less if it offends you as it doesnt offend my 73 year old grandmother who goes on there to speak to me, she also texts me occasionally to see how i am and if i can go and chat to her on the WEBCAM... so i suggest you take a look at society and how its changed in the 21st century, you seem to be the only one thats been left behind with your black and white t.v Posted on 3 Feb 2011 18:22
Mike
Backward thinking-
I do not normally type like this but for all intensive purposes i think it apt. Diz Lady iz clearly nt havin anyfin els to ryt about. th3 wurld 2day iz an amazin place, tech is only the beginning, And i'm sick of typing like that already. Not every young adult sees fit to massacre the English language, so your generalization is presumptuous and just plain wrong. You say that young people do not read anymore? What of I pads and other different technology, people download books of the internet, read them on the go, Would you prefer us taking time out of the day to go to a bookstore?. Not in this day and age Sweety. Life has become fast paced, Social Networking and the other aspects you mention are just our ways of keeping up. Regardless of content we are moving forward. I would not at all be surprised if you where in fact only semi- computer literate, and this entry is way of hiding yourself between book covers. The amount of info gleaned off the internet far surpasses that of any book, not to mention the saving on books and paper... yes some of us kids are green. I am also 21 and i believe Society as a whole could do without backwards thinkers like yourself.. Posted on 4 Feb 2011 10:45
Case in point...-
Interesting article Marion and even more interesting are the incensed responses peppered with grammatical and spelling errors, all of which only reinforce the fact that the landscape is definitely changing.

I personally think that we are seeing an evolution in the way we communicate - social and technological platforms are changing how we interact with the environment around us, which means that certain aspects of our daily life will be forced to change as well.

In order to assimilate the vast swathes of information that bombard us everyday, we have to change the way we take this information in, which means that we now "skim" huge amounts of digital content, or we abbreviate our communications to get more information packed into a 140 character limit mobile application.

All of these factors contribute to our inevitable evolution of becoming…well, of that we aren't sure as yet.

While I currently do both, "skimming" and abbreviating my sms's as well as sitting down to a good chunky book as often as I can, I don't think its a good or bad thing either way - it is a result of our progression as intelligent (?), technology-driven beings and the only thing we can count on is that change is here to stay, for better or worse, so let's embrace it. Posted on 9 Feb 2011 11:24
magento themes
Busy Life-
The main problem is that our life is becoming very busy.We dont have time to spare with Friends or other members.Due to lack of time we are not going to meet our friends and insted of that we use Mobile or Laptop to commute with them and we are getting habituated with that.We are loosing a habit of talking front to front.So when ever that friend is coming to our front most of the time we remain quite.

This may be called the Technology Talk or Communication Posted on 31 Mar 2011 09:50
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