Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of Bizcommunity.com; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and writes on the industry as a specialist columnist, trends commentator and speaker. She is currently a Contributing Editor to Fast Company SA; and is Publishing Editor TRENDAFRiCA.co.za.
Louise Marsland has been writing about the media, marketing and advertising industry in South Africa for 20 years, when there were still print titles. She was Editor of Bizcommunity.com for six years; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and continues to write on the industry as a specialist columnist, trends commentator and speaker. She is currently also a Contributing Editor to Fast Company SA, launching in South Africa in October; and is Publishing Editor of her own online start-up TRENDAFRiCA.co.za.
The always spectacular Design Indaba will this year be remembered, not only for the fabulous speakers such as Harry Pearce, Bruce Nussbaum, Priyush Pandey, Stefan Bucher, Mokena Makeke, etc, but for the worst presentation it’s ever hosted – by famous ‘homemaker’ Martha Stewart. Who will also now be credited with launching the first local “twitcom”. [view twitterfall]
Remember how we all went gaga over the story of Lucky, the one-legged cheetah in the VW Golf ad by Ogilvy Cape Town earlier this year? Well, how about this tale of a one-eyed kitten surviving a journey across Jozi in an Opel engine?
As we near the end of this year, most people will heave a sigh of relief. It’s been a tough one in many industries, and while South Africa may not have been as badly off as some elsewhere in the world, there’s no doubt that we’ve had to work harder for our money this year!
We’ve gone from ‘save the whales’ to ‘save our planet’ in a short space of time. We’ve been told most of our household cleaning products and the ingredients in much of our processed food are giving us cancer, and that our rampant consumerism is to blame for everything else. So where does this leave our industry?
Did you hear the one about the agency that wouldn’t get out of bed for less than a R10 million account and is now offering services pro bono for up to a year in an attempt to steal clients from smaller agencies?
The challenging times we are in are times of opportunity and growth and it is your attitude which will determine your success during these tough times. That’s the view of one of the 100 most influential people in the world (as voted by Time): author and trend maker, Malcolm Gladwell.
Discovery CEO Adrian Gore was witty, direct and engaging this morning in addressing the attributes of success. He presented a handy popular business roadmap (drawn mostly from business books out there) that seemed to promote the journey to success as such: ‘You drop out of college... come up with an idea... start a business in your garage... and become a millionaire overnight.’
Who knew surfing could teach you about leadership? Surfer champ and entrepreneur Shaun Tomson started off the Discovery Invest Leadership Summit by speaking about inspiration and inspirational leadership in a sweet and touching presentation; not really wow, but it is good to be reminded of some of the usual life lessons from a different paradigm.
We’ve all heard – and mocked – the various leadership team builds and lectures involving lion prides, wild dogs, bush babies, the nomadic tribes of Albania… Inspirational, but often low on content. I’m expecting high content value and high impact at the Discovery Invest Leadership Summit in Sandton today,Wednesday, 22 July 2009. First up is the ultimate surfer dude, Shaun Tomson, with 12 simple lessons for ‘riding through life’, drawn from his experience as world surfing champ.