Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
Louise Marsland is currently Africa Editor: Bizcommunity.com. Louise has been writing about the media, marketing and advertising industry in South Africa for over 20 years, when there were still print B2B titles. She was the Editor of Bizcommunity.com Media & Marketing for six years; Editor-in-Chief AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine; Editor FMCG Files ezine; and continues to write and train in the industry as a specialist columnist, trends commentator, content strategist and speaker. She also writes at her own trend site, TRENDAFRiCA.co.za. Before becoming a B2B journalist, Louise spent a decade on daily newspapers The Star, Saturday Star, and The Citizen writing news and specialising in local government politics as Municipal Reporter of both The Star and The Citizen.
The always spectacular Design Indaba will this year be remembered, not only for the fabulous speakers such as Harry Pearce, Bruce Nussbaum, Priyush Pandey, Stefan Bucher, Mokena Makeke, etc, but for the worst presentation it’s ever hosted – by famous ‘homemaker’ Martha Stewart. Who will also now be credited with launching the first local “twitcom”. [view twitterfall]
Remember how we all went gaga over the story of Lucky, the one-legged cheetah in the VW Golf ad by Ogilvy Cape Town earlier this year? Well, how about this tale of a one-eyed kitten surviving a journey across Jozi in an Opel engine?
As we near the end of this year, most people will heave a sigh of relief. It’s been a tough one in many industries, and while South Africa may not have been as badly off as some elsewhere in the world, there’s no doubt that we’ve had to work harder for our money this year!
We’ve gone from ‘save the whales’ to ‘save our planet’ in a short space of time. We’ve been told most of our household cleaning products and the ingredients in much of our processed food are giving us cancer, and that our rampant consumerism is to blame for everything else. So where does this leave our industry?
Did you hear the one about the agency that wouldn’t get out of bed for less than a R10 million account and is now offering services pro bono for up to a year in an attempt to steal clients from smaller agencies?
The challenging times we are in are times of opportunity and growth and it is your attitude which will determine your success during these tough times. That’s the view of one of the 100 most influential people in the world (as voted by Time): author and trend maker, Malcolm Gladwell.
Discovery CEO Adrian Gore was witty, direct and engaging this morning in addressing the attributes of success. He presented a handy popular business roadmap (drawn mostly from business books out there) that seemed to promote the journey to success as such: ‘You drop out of college... come up with an idea... start a business in your garage... and become a millionaire overnight.’
Who knew surfing could teach you about leadership? Surfer champ and entrepreneur Shaun Tomson started off the Discovery Invest Leadership Summit by speaking about inspiration and inspirational leadership in a sweet and touching presentation; not really wow, but it is good to be reminded of some of the usual life lessons from a different paradigm.
We’ve all heard – and mocked – the various leadership team builds and lectures involving lion prides, wild dogs, bush babies, the nomadic tribes of Albania… Inspirational, but often low on content. I’m expecting high content value and high impact at the Discovery Invest Leadership Summit in Sandton today,Wednesday, 22 July 2009. First up is the ultimate surfer dude, Shaun Tomson, with 12 simple lessons for ‘riding through life’, drawn from his experience as world surfing champ.