Louise Marsland is publishing editor of TRENDAFRiCA.co.za and a journalist, columnist, trainer and speaker in the media, marketing and advertising industry in South Africa, and a specialist in B2B media. Email her on , read her at www.trendafrica.co.za and follow her on Twitter at @Louise_Marsland.
Louise Marsland is Publishing Editor of TRENDAFRiCA.co.za and a journalist, columnist, trainer and speaker in the media, marketing and advertising industry in South Africa, and a specialist in B2B media.
Founder and Publishing Editor of TRENDAFRiCA, Louise Marsland, is a 25-year media veteran, who started her career in newspapers in South Africa before specialising in the media and marketing communications industry over the past 19 years as an influential journalist, editor, columnist and public speaker. She has been Editor of iconic industry media brands Marketing Mix, Bizcommunity.com and AdVantage.
She currently also edits the weekly Wednesday Media & Marketing page at The New Age newspaper; writes a weekly Thursday new product, design and packaging column on MarkLives.com and recently launched a weekly trends column on Bizcommunity.com
Marsland started in daily newspapers in South Africa in the 1980s and has specialised in media strategy and Business-to-business and online media in the last 19 years, editing and launching publications in the main in the marketing and FMCG retail market, both in print and online.
She was most recently, editor-in-chief of AdVantage magazine (Jan 2009 - March 2012) and also the editor and editorial director of Bizcommunity.com for five years, from 2004 - 2008.
She won a slew of awards for AdVantage during her tenure as editor, including: at the MPASA Pica Awards 2011, AdVantage won Best B2B Annual/Supplement; as well as Best B2B Magazine at the 2011 Media24 Excellence Awards. In 2010 at the MPASA Pica Awards, Marsland won Best Trade & Industry Writer and AdVantage won Best Overall B2B Magazine Design.
She was a Board Member of the Magazine Publishers' Association of South Africa (MPASA) for 2009/2010 and of the Advertising Benevolent Fund (ABF) in 2010 & 2011. In 2009 she was a finalist in the Online Publishers' Association (OPA) 'Greatest Individual Contribution to Digital' Award; and has been featured in the Top Women in Business and Government annual (2005). She has judged the MPASA Pica Awards for magazine excellence several years in a row; and chaired the International Jury for the DMMA (formerly OPA) Bookmark Awards for Online Publishing, in 2010.
She achieved her Masters in Commerce degree: Strategy and Organisational Dynamics, through the Leadership Centre of the University of KwaZulu-Natal (2008).
She is also a sought-after speaker in media and communications and an influential columnist.
The always spectacular Design Indaba will this year be remembered, not only for the fabulous speakers such as Harry Pearce, Bruce Nussbaum, Priyush Pandey, Stefan Bucher, Mokena Makeke, etc, but for the worst presentation it’s ever hosted – by famous ‘homemaker’ Martha Stewart. Who will also now be credited with launching the first local “twitcom”. [view twitterfall]
Remember how we all went gaga over the story of Lucky, the one-legged cheetah in the VW Golf ad by Ogilvy Cape Town earlier this year? Well, how about this tale of a one-eyed kitten surviving a journey across Jozi in an Opel engine?
As we near the end of this year, most people will heave a sigh of relief. It’s been a tough one in many industries, and while South Africa may not have been as badly off as some elsewhere in the world, there’s no doubt that we’ve had to work harder for our money this year!
We’ve gone from ‘save the whales’ to ‘save our planet’ in a short space of time. We’ve been told most of our household cleaning products and the ingredients in much of our processed food are giving us cancer, and that our rampant consumerism is to blame for everything else. So where does this leave our industry?
Did you hear the one about the agency that wouldn’t get out of bed for less than a R10 million account and is now offering services pro bono for up to a year in an attempt to steal clients from smaller agencies?
The challenging times we are in are times of opportunity and growth and it is your attitude which will determine your success during these tough times. That’s the view of one of the 100 most influential people in the world (as voted by Time): author and trend maker, Malcolm Gladwell.
Discovery CEO Adrian Gore was witty, direct and engaging this morning in addressing the attributes of success. He presented a handy popular business roadmap (drawn mostly from business books out there) that seemed to promote the journey to success as such: ‘You drop out of college... come up with an idea... start a business in your garage... and become a millionaire overnight.’
Who knew surfing could teach you about leadership? Surfer champ and entrepreneur Shaun Tomson started off the Discovery Invest Leadership Summit by speaking about inspiration and inspirational leadership in a sweet and touching presentation; not really wow, but it is good to be reminded of some of the usual life lessons from a different paradigm.
We’ve all heard – and mocked – the various leadership team builds and lectures involving lion prides, wild dogs, bush babies, the nomadic tribes of Albania… Inspirational, but often low on content. I’m expecting high content value and high impact at the Discovery Invest Leadership Summit in Sandton today,Wednesday, 22 July 2009. First up is the ultimate surfer dude, Shaun Tomson, with 12 simple lessons for ‘riding through life’, drawn from his experience as world surfing champ.