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Johanna McDowell's blog

The inside track of AdForum's twice-annual World Summits

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings. Contact Johanna on tel +27 (0)11 462 3750, email her at and follow her on Twitter at @jomcdowell.
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[AdForum Worldwide Summit] Day four in the Big Apple

22 Oct 2012 10:19:00
NEW YORK CITY: Day 4 of the 2012 AdForum Worldwide Summit was a jam-packed day and we met with a total of six agencies all over New York city.

One of the highlights was the Forsman and Bodenfors agency who we met at the Aquavit (Swedish) restaurant, and provided an excellent Michelin 1 star – Swedish Smorgasboord. Their creative work is highly recognised and awarded throughout the world – a real treat on many levels.

Lowe Deutsch had showed us their network creative work earlier in the day – very impressive work across the board particularly the campaign for demobilisation of guerrilla armed forces in Columbia. Very moving advertising.

Four speed dates in the afternoon with We are Social, HUGE, Pereira O’Dell and M80 gave us a full digital perspective – although everything is now digital in reality.

We had dinner at the Marc Forgione restaurant and all of the agencies we met this week attended – it was quite a party.

Day 5 starts shortly with three agency meetings and a wrap up – my wrap up comes later!

Best,
Johanna
@jomcdowell

For more:The AdForum Worldwide Summit is a unique and highly focused event for leading Agency Search consultants from markets around the world, to meet and interact with agency network CEO’s and management teams from all disciplines including creative, media, digital, PR, direct, marketing services and more.

Agencies that consultants will visit include: Ogilvy, Saatchi & Saatchi, Fred & Farid, Buzzman, Euro RSCG, BETC Network, Publicis Groupe, hosted by Group CEO Maurice Levy, Herezie, Proximity and BBDO

[22 Oct 2012 10:19]


    
 
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Tom Puckett
Tom Puckett
Thanks for sharing you day activities. sweaty armpits
Posted on 14 Feb 2013 12:08
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