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The inside track of AdForum's twice-annual World Summits

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings. Contact Johanna on tel +27 (0)10 594 0281, email her at and follow her on Twitter at @jomcdowell.
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[AdForum Worldwide Summit] Day three in the Big Apple

18 Oct 2012 15:25:00
NEW YORK CITY: It was a packed morning and evening for Day 3 of the 2012 AdForum Worldwide Summit. We got some time off (about two hours) in the afternoon for the consultants to catch their breath.

We were treated to great views of New York as we went to Brooklyn – specifically to the Galapagos Art Space – to meet with Havas.

Havas Worldwide CEO, David Jones gave us an update on the branding exercise Havas have just completed – to have all of their agencies branded the same and as many as possible in the same buildings.

Inspirational work and news on One Young World plus a team quiz. Then on off to R/GA – one of AdForum’s most popular agencies as they really are in a league of their own and continue to excite us with brilliant work and innovation in products for clients – an agency for the new digital age. A whisper that they may well open in Cape Town due to the level of talent in the Mother City – could be very exciting!

Late afternoon we headed to Sapient/Nitro – an agency that has grown from nothing to 7 500 people worldwide in less than seven years. Remarkable people and again – highly innovative and creative.

An excellent dinner cooked by Martha Stewart’s chef left us full and happy after a very long day indeed.

Day 4 will be even busier and more on that tomorrow!


For more:The AdForum Worldwide Summit is a unique and highly focused event for leading Agency Search consultants from markets around the world, to meet and interact with agency network CEO’s and management teams from all disciplines including creative, media, digital, PR, direct, marketing services and more.

Agencies that consultants will visit include: Ogilvy, Saatchi & Saatchi, Fred & Farid, Buzzman, Euro RSCG, BETC Network, Publicis Groupe, hosted by Group CEO Maurice Levy, Herezie, Proximity and BBDO

[18 Oct 2012 15:25]

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martink smith
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Posted on 22 Nov 2012 21:27