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Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings. Contact Johanna on tel +27 (0)10 594 0281, email her at and follow her on Twitter at @jomcdowell.
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[AdForum Worldwide Summit] Day two in the Big Apple

17 Oct 2012 12:49:00
NEW YORK CITY: The morning of Day 2 at the 2012 AdForum Worldwide Summit was spent with two different digital, direct and CRM agencies – both with international networks and strong players in their markets.

It is fascinating to see how these agencies have grown and developed over the years as the needs for their businesses have grown. Wunderman and Proximity both have impressive track records.

The afternoon was spent with the four agencies from Group M – Maxus (not yet in South Africa), MediaCom, Mindshare and MEC.

All four agencies, all very different with very clear positionings. An excellent afternoon with lots of healthy debate and the first time in a few years that we have had a media focus at AdForum.

The evening saw the introduction of a new type of agency – details still under wraps – but more of that in a few weeks time.

A light supper and drinks and a relatively early night for the busy consultants at AdForum.

Day 3 is another busy day with an early start in Brooklyn with David Jones of Havas. More of that tomorrow.


For more:The AdForum Worldwide Summit is a unique and highly focused event for leading Agency Search consultants from markets around the world, to meet and interact with agency network CEO’s and management teams from all disciplines including creative, media, digital, PR, direct, marketing services and more.

Agencies that consultants will visit include: Ogilvy, Saatchi & Saatchi, Fred & Farid, Buzzman, Euro RSCG, BETC Network, Publicis Groupe, hosted by Group CEO Maurice Levy, Herezie, Proximity and BBDO

[17 Oct 2012 12:49]

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Adrik Fog
Adrik Fog
You have made lots of efforts. Great work
Posted on 1 Nov 2012 13:00