[AdForum Worldwide Summit] Last day in NYC

NEW YORK: Day five, Friday, 14 October 2011, was dominated by Dentsu and IPG. Dentsu West is the agency network outside of the Far East. It has a dot in Africa - Mozambique. But otherwise it is everywhere and growing fast.

Comments [3] [17 Oct 2011 09:31]

[AdForum Worldwide Summit] Day four in NYC

NEW YORK: Day four, Thursday 12 October 2011, was an interesting day. First stop was Lowe & Partners, which is rejuvenating itself. Impressive work presented and enjoyed by all.

[14 Oct 2011 11:44]

[AdForum Worldwide Summit] Day three in NYC

NEW YORK: An excellent morning (Wednesday, 12 October 2011) with McCann Worldgroup. We met with the McCann group leaders, as well the individual agencies MRM, Momentum and McCann Humancare (healthcare).

Comments [2] [13 Oct 2011 10:27]

[AdForum Worldwide Summit] Day two in NYC

NEW YORK: Five agencies, one workshop and an update on mobile marketing made day two, Tuesday, 11 October 2011, a hectic one this week. A Highlight was Johannes Leonardo, a conceptual agency - new style and intriguing, and the first start-up ever to be backed by the legendary Sir Martin Sorrell. I’m delighted that the one partner, Jan Jacobs, is a South African.

Comments [2] [12 Oct 2011 12:21]

[AdForum Worldwide Summit] Day one in NYC

NEW YORK: Monday, 10 October 2011: a mixed day of new, reinvented and old-style agencies. A great start to the week, although we did not pace ourselves, thanks to the spectacular dinner organised by JWT.

[11 Oct 2011 13:16]

[AdForum Worldwide Summit] Arrival in NYC

NEW YORK: I arrived in New York City on Saturday, 8 October 2011, which has given me a chance to recover from a 16-hour flight and take in NYC before we embark on day one of the AdForm World Summit.

Comments [1] [10 Oct 2011 09:40]

[AdForum Worldwide Summit] Whom we’re meeting in NYC next week

IAS will be heading off to New York City at the end of this week for a week of agency visits, the latest trends in the world of marketing communications, and meetings with other consultants from all around the globe – 14 countries represented and 34 consultants at the last count. It promises to be a packed week of stimulating discussion and news and IAS will be blogging each day’s events as they happen here on Bizcommunity.com.

Comments [1] [04 Oct 2011 12:27]

[AdForum Worldwide Summit] Day three in London

LONDON: BBH is one of the world’s greatest agencies and has enjoyed a sustained level of success since it opened more than two decades ago. We started off there on Friday, 15 April 2011 – it was their first Ad Forum Summit and they were just brilliant with their Super Bowl, Super Social theme which defines the new social media channels with super content. They left us breathless.

Comments [2] [18 Apr 2011 14:00]

[AdForum Worldwide Summit] Day two in London

LONDON: Thursday, 14 April 2011, was a mixed day of traditional, digital and social media agencies, plus some in-depth discussion on the role of consultants/intermediaries, code of conduct etc. Six pitching principles have been established and agreed in the UK by the various key organisations and these will be adopted across most markets it is expected.

[15 Apr 2011 13:18]

[AdForum Worldwide Summit] Day one in London

LONDON: Yesterday, Wednesday, 13 April 2011 saw R/GA update us all through its special seven hours of digital integration, where we learned about what has happened in the last 15 or so years as analogue has transformed into the new digital age.

[14 Apr 2011 10:22]

[AdForum Worldwide Summit] Seven hours of digital rebooting

LONDON: RG/A – probably the world’s leading digitally integrated agency – is taking on the mammoth task of rebooting 30 intermediaries/pitch consultants on Wednesday, 13 April 2011, as it kicks off the 2011 AdForum Summit in London.

[13 Apr 2011 11:29]

[AdForum Worldwide Summit] It’s AdForum time again, this time in London

The AdForum Worldwide Summit takes place in London next week, 13-15 April 2011, and once again, I’ll be there, blogging here on Bizcommunity.com and tweeting as @jomcdowell. Here’s an update on the programme for next week.

[08 Apr 2011 11:57]

[AdForum Worldwide Summit] Frantic Friday

Sweden in 10 minutes – that’s how far Malmo is from Copenhagen. By train at 8am to Malmo and the Turning Torso building –an extraordinary feat of architecture and the highest building in Scandinavia. One of our hosts briefed us on the advertising world in the Nordics (Norway, Sweden, Finland and Denmark) and the increasing role of intermediaries.

Comments [1] [24 May 2010 10:39]

[AdForum Worldwide Summit] The Thursday blur

COPENHAGEN: Seven agencies in one day – and we have to evaluate each one each time otherwise we forget and everything starts to blur into one. These summits are a great test of endurance for the consultants and impact for the agencies.

[21 May 2010 10:38]

[AdForum Worldwide Summit] A wonderful Wednesday evening

COPENHAGEN: Just back from a wonderful dinner hosted by Grey CEO of EMEA – David Patton – plus all of his CEOs from rest of Europe – sadly no one from South Africa. David is very keen to build South Africa and rest of Africa operation and intends to spend more time in the country in due course.

[20 May 2010 10:27]

[AdForum Worldwide Summit] A short note on Wednesday

IAS in Copenhagen – arrived Wednesday morning, 19 May 2010, and the sun has come out here for the first time in months. The Danes are in their short sleeves and on their bicycles. Temperature about 16 degrees.

[19 May 2010 16:40]

[AdForum Worldwide Summit] Scandinavia, 19-21 May 2010

IAS will be part of a group of 26 international intermediaries – mainly from Europe – meeting in Copenhagen for the next three days for the AdForum Worldwide Summit Scandinavia. It promises to be “three days of hectic” while we meet 15 major advertising and media agencies during a series of meetings in places that I cannot pronounce but which sound fascinating.

[18 May 2010 14:21]

[AdForum Worldwide Summit] Day five

Sir Martin Sorrell of WPP and David Jones of Havas Group (EuroRSCG) were the star performers on day five. They were both excellent – gave us completely different viewpoints on how they think the economy is going to be in 2010. Can only happen in advertising.

[12 Oct 2009 11:51]

[AdForum Worldwide Summit] Day four

Production “de coupling” has been mentioned often as a definite trend among clients. I am not sure how pervasive the practice is in South Africa but it is very prevalent in other parts of the world such as US and UK and Australia.

[12 Oct 2009 11:41]

[AdForum Worldwide Summit] Day three

We met with seven agencies on Wednesday and had a meeting with some top procurement people here in the US. The first five agencies were all part of Omnicom - the DAS group of agencies. The focus was on the Healthcare agencies and it was really interesting - particularly as despite the recession healthcare ad revenues were up by more than 7% while other sector revenues have seen declines.

[08 Oct 2009 11:17]