The benefits of mobile media for brand marketing

Plaudits are due to Bizcommunity.com for launching, and thereby recognising, a separate marketing category related to Mobile Media. The advent of mobile communications has been swift and ubiquitous, leaving many players in the marketing arena behind, perhaps even confused, while attempting to grapple with the issues surrounding the implementation of a marketing strategy for their brand.

[15 Jul 09:33]

The 3Ps of mobile phones

Greg Brophy, CEO of iTouch SA, the company that so successfully launched the 35050 brand two years ago, estimates the South African market for value-added content at R1.2 billion for 2006. There will be close on 24 million ring tones sold by service providers this year in South Africa, equal to two million ring tones per month.

[15 Jul 09:33]

DotMobi....dotDejavu

The call has gone out. The Landrush period of two weeks during which you could register your dotMOBI domain name has officially expired.

[15 Jul 09:33]

Technology technology everywhere....at the CTICC

If you are a technopobe or represent a network operator, then the 3GSM Conference currently being held at the CTICC is the place to be. From the moment you walk into the conference area, there is a range of techno-delights that will lead you directly to Nirvana.

[15 Jul 09:33]

We know where you are and what you want...

During the past three weeks, I have come across three different services involving mobile marketing. Each has its own technology solution - the way in which a marketing message gets to the consumer - but in the end, the objective is the same: to offer a potential consumer a marketing or benefit offer "at the right time and place".

[15 Jul 09:33]

Unpacking the mobile in mobile marketing

If you understand the acronyms PIMP, BREW, CDPD, and GGSN, and exactly what processes they perform in the mobile space, then this article is probably not for you (were you called a geek at school?). On the other hand, should you form part of the 99% of us who struggle to grasp what mobile marketing is about, then hopefully the guide to unpacking the mobile, set out below, will be of some assistance to you.

[15 Jul 09:33]

Community, branding and the urge to join

Steve Lightbody shuttled off this mortal coil five years ago. To many, he was a guru who blazed a trail across the firmaments of Corporate Identity, Design, Variable Data and the Internet.

[15 Jul 09:33]

Is mobile taking the tier one media position?

Every now and then pure coincidence plays a role in giving one a "wow" moment, providing an opportunity to re-assess and place knowledge in a new context. This occurred to me the day I read regular columnist Chris Moerdyk's "Uncertainty abounds in SA news media", followed shortly thereafter by an article on John Naughton's presentation to the Society of Editors Conference in the UK.

Comments [1] [15 Jul 09:33]

To Father Christmas... from a mobile marketer

Dear Father Christmas, I know I haven't been in touch with you lately. It's probably the reason why I have been getting only socks and shower gel for the past 10 years or so.

[15 Jul 09:33]

Mobile is for everyone, including the aged

The rousing tune of 'Toreador' from Bizet's opera Carmen hit the patrons at the Artist's Café in Clarens with real-tone 'outdoor' force. They froze, casting glances left and right.

[15 Jul 09:33]

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Harry Trisos of Mobilety has been involved in the marketing of telemedia for the past 15 years. Commencing with Telkom and the 087 industry in the early 90s, he has been at the forefront of developments in value-added content throughout this period, working with some of the leading service providers in this sector. Harry has also provided media marketing services to almost every major publication in the country. His services have ranged from setting up and managing of variable data promotional competitions to consulting on mobile strategy for publications. He can be reached at smm121@mweb.co.za.

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