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 | Grant Shippey Digital |
There's a science to looking goodUsability is an integral part of the design process. Rather than constrain good design, it should enhance the ability of a good design to create a highly functional and usable site.[15 Jul 09:33] The facts of life include spam and taxesTo most online consumers, receiving unwanted e-mail marketing messages is just part of being online - it is something they do not like but have learned to live with. But when the Electronic Communications and Transaction (ECT) Bill was tabled in Parliament earlier this year, many consumers started dreaming of returning to their once spam-free inboxes.[15 Jul 09:33] They can't get no satisfaction...The Internet today is a utility, not a novelty. And the people using the Internet have changed - they are wising up, and they are learning to get what they want, when they want it.Comments [1] [15 Jul 09:33] Strike it Rich!Long ago, rich media companies had a reputation for making web pages that were burdened with showy but insignificant elements. But rich media has evolved from a mere animation device into a powerful tool ideal for creating web applications, user interfaces, games, and presentations.[15 Jul 09:33] Forget Coin - Insert LogicWhen your mouth works without your brain's approval, very bad things can happen. Likewise, your business's mouth – marketing – has to be tightly integrated with your business brain, otherwise things could go horribly wrong.[15 Jul 09:33] GT T MSG?As more companies cut costs, attention has been refocused on marketing return on investment (ROI) and more tangible ways to stretch limited budgets. And because of these budgetary shortcuts, marketers seem to be considering fewer plan options, and they spend little if any time on developing new and creative media ideas.[15 Jul 09:33] The new new thingHas digital marketing finally caught up the branding power of its traditional cousins? With the advent of video in your inbox, appealing graphics and functionality on your website and the opportunity to create truly engaging and fulfilling customer experiences on the Internet, the Internet has re-spawned as a remarkable branding tool. Brand builders need to devise engaging user experiences on their Internet sites and in their digital advertising.Comments [2] [15 Jul 09:33] | ProfileGrant is a technophilic, tie-averted, professional loudmouth. He is now the controlling shareholder and CEO of the professional digital solutions stable, Amorphous. Slaving over a hot wok, cleaver in hand, is where the most of the digital strategies for the country's leading corporations are born, diced and steamed to perfection. Grant also serves on the e-commerce committee of the Direct Marketing Association and is determined on making a dent in the universe.
He has spoken at numerous events (Marcus Evans and Johnnic) and can talk on topics such as: Branding and marketing on line, ecommerce front ends, loyalty on line, trust, privacy issues etc, etc. His clients are: KPMG, Nedcor, Netbank, Perm, Cinema Nuveau, Everite, ABSA, Comair, Ernst & Young. www.amorphous.net or (011) 380-6500. Tags |