Subscribe

free to biz newsletters

Bizcommunity.com - Daily Marketing & Media news

Dr Graeme Codrington

A South African in London with an eye on the future

Dr Graeme Codrington is an expert on the new world of work and multigenerational workplaces. With three bestselling books published by Penguin, five degrees in five different faculties from five different universities including a doctorate in Business Administration, and work experience ranging from articles at KPMG to IT entrepreneur and professional musician to professional speaker, Graeme brings a unique view to his role as consultant and trends analyst for some of the world's largest companies. He can be contacted at , and his website is http://www.tomorrowtoday.biz.

The PM’s misspelt letter – a parable of modern Britain?

The first few entries of this blog have focused on trying to understand the future by tracking the trends that are shaping the world around us. This is something I do everyday - watching the world, and looking for the defining moments and shaping stories. One such story from the world of British politics, military and the media caught my eye this week.

Poor old Gordon Brown. The prime minister of Britain just can't seem to do anything right. This past week, he did what he always does, which was to handwrite a letter of condolence to a bereaved family member. In fact, every time a British soldier dies, Gordon Brown writes a personal letter to the family. But this past week he misspelt the name of the serviceman, calling him Jamie James, instead of Jamie Janes, in a letter to his mother. He had made this same mistake when he had read Jamie's name in Parliament a few days earlier.

Mrs Janes was outraged, and took her story to the newspapers (The Sun - the most sensationalist national newspaper around). She made such a noise about it that Gordon Brown phoned her to chat about it (I do not say "apologise" because he refuses to accept he made a mistake). She then recorded the conversation and provided the recording to The Sun.

You can listen to it here, while watching a video that includes a copy of the letter.

Or read more about the story here.

In the phone call, Mrs Janes accuses Mr Brown of 25 spelling mistakes in the letter. That doesn't seem true. To be fair, Mr Brown has horrific handwriting, but it doesn't seem that he made any mistakes except calling her son Jamie James instead of Jamie Janes. If you want to know about the story, just Google it. I'd prefer not to add to the column inches on this story.

For me, this story provides an unsettling parable of modern Britain. A political leader trying to do the right thing just cannot admit he made a mistake, and looks for any possible explanation for what is obvious to everyone else. Just say you're sorry, and move on.

But Gordon Brown - and almost every other British politician - just cannot do that. On any issue. But, then Mrs Janes can't act completely surprised, can she? Is this really the first time her son's surname has been incorrectly listed as "James"? If your surname is Janes and you name your son James, are you not bringing that on yourself?

I do not want to be insensitive to her loss. I served in the forces during a war, and saw more than my fair share of funerals. There is nothing glorious about it at all. But I also can't believe I am the only one who thinks that this was a very easy error to make. That doesn't excuse it - prime ministers should be more careful (or at least should have aides who are). But, it's still an easy mistake to make in this case, is it not?

And so the parable also points to a culture that is too easily offended and insulted. People so easily feel their "rights" have been infringed and their sensibilities affronted. This is no way to live. And it's often done in a "reality TV" way. The role models are hopeless - Jordan and Peter Andre split up and act horrified when their "private lives" are splashed across newspapers. These would be the same newspapers and magazines that they took money from in exchange for opening up their lives to the public. The irony seems lost on them.

So, it's no wonder that the "average" person feels they also have the right to splash their stories across the media. Mrs Janes' outrage seems slightly stage-managed, and has certainly been gobbled up by the media.

And so the final character in this tragic pantomime is a media that has largely abandoned proper journalism in exchange for the sensational. I have written about this before, especially critical of the 24-hour news channels. This story has done nothing to change my mind.

This episode provokes a sense of sadness in me. Yes, I am sad that another young life has been snatched away by a senseless war. But I am sadder that this is possibly a parable of modern Britain. Hopefully this parable will end with some great denouement, as the fools are shown to be foolish, and the good finally prevails.

[12 Nov 2009 11:17]


 
More options
< Back

Flip de Kar
I wish these were our biggest troubles....-
I can't imagine our President going to the trouble of writing a letter to a fallen hero of our country. In any event, no South African should be writing such things about another government when ours has the blood of hundreds of thousands of people on its collective hands due to the way it chose to address HIV/Aids. Do I need to bring up our stance towards Zim, Xenophobic violence etc? Will any of these result in an apology?

For crying out loud, Julius Malema was interviewed on the radio the other day where he firmly maintained that his colleague had NOT insisted that Prof Jansen be killed like a criminal, despite a recording of the statement being played to him 3 times! Politicians are all the same Graeme. Posted on 4 Dec 2009 17:19
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phone

Invite

Tell a friend about us