Gisele Wertheim Aymes' media career of over 20 years spans a broad range of experience, from editorial, marketing, publishing and advertising sales to media innovation and strategy. Among the many hats she wears is that of publisher editor of Longevity magazine (www.longevitymagazine.co.za), which she bought from Avusa in 2010. Email her at and follow her on Twitter at @giselewaymes.
Gisèle's media career spans a broad range of experience, from editorial, marketing, publishing, finance and advertising sales to media innovation and strategy.
Her career highlights include recognition as the leading Media Personality of the Year in 1992 and winner of the International Press Distribution Awards for best International magazine launch for Elle, as well as over 30 local awards for magazine publishing excellence. She was elected chairperson of the Magazine Publisher's Association of South Africa between 2003-2005.
During her media career, she has launched and re-launched more than 10 magazine titles and was responsible for several new newspaper projects, as GM advertising strategy and sales and then GM innovation, at Avusa, including being a member of the strategic planning team for The Times, the Sunday Times' first daily digital interactive newspaper.
In 2008, she joined First National Bank as head of media and led a team which developed social media properties such as www.howcanwehelpyou.co.za and on Twitter. Gisèle left FNB in 2010 to participate in her family's business interests, where she holds board positions. She recently purchased Longevity Magazine (www.longevitymagazine.co.za) from Avusa.
Email her at and follow her on Twitter at @giselewaymes.
[Gisele Wertheim Aymes] I was sad to leave Cannes yesterday, Thursday, 25 June 2009, because each year for a few days in my hectic life schedule I get to sit and listen and marvel at the amazing innovation that is shaping our advertising, media and communications.