[Cannes Lions] God, flowers and collaboration

[Gisele Wertheim-Aymes] Yesterday, Tuesday, 23 June 2009, confirmed that collaboration is key to communication success. Current market conditions and the growing influence of social media and participatory culture requires all of us – agencies, marketers, media houses/owners and the rest – to humble down and collaborate. Clients are also going to have to take the lead and look at new models of remuneration to encourage and reward a more collaborative approach to their business.

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