Gisèle Wertheim Aymés has worked in the media industry in South Africa for over two decades. She is a director of a medical company, owner and publishing editor of Longevity Media (www.longevitymag.co.za) and a shareholder in Stuff Group SA, publishers of Stuff (www.Stuff.co.za) - the world's best-selling gadget magazine. Email her at and follow her on Twitter at @giselewaymes.
Gisèle's media career spans a broad range of experience, from editorial, marketing, publishing, finance and advertising sales to media innovation and strategy.
Her career highlights include recognition as the leading Media Personality of the Year in 1992 and winner of the International Press Distribution Awards for best International magazine launch for Elle, as well as over 30 local awards for magazine publishing excellence. She was elected chairperson of the Magazine Publisher's Association of South Africa between 2003-2005.
During her media career, she has launched and relaunched more than 10 magazine titles and was responsible for several new newspaper projects, as GM advertising strategy and sales and then GM innovation, at Avusa, including being a member of the strategic planning team for The Times, the Sunday Times' first daily digital interactive newspaper.
In 2008, she joined First National Bank as head of media and led a team which developed social media properties such as www.howcanwehelpyou.co.za and on Twitter. Gisèle left FNB in 2010 to participate in her family's business interests, where she holds board positions. She purchased Longevity Magazine (www.longevitymagazine.co.za) from Avusa in 2010 and in 2012 became a shareholder in Stuff Group SA, publishers of Stuff (www.Stuff.co.za) - the world's best-selling gadget magazine.
The techies will continue to change our world. I'm more convinced of this than ever from my time here at Cannes.
Sorry to say, it's not the creative talent or marketers who are setting the agenda here. Sure there are cool ideas, but it's the geeks who have created and will create more and more tools, unlocking a world of free and flowing communication and importantly captivating consumer attention.
The media-savvy Steve Ballmer, CEO of Microsoft, confirmed this. He exuded power and confidence as the paparazzi snapped away and Fortune fired off live questions at him. Later at the Cannes Awards, Ballmer was named Media Person of the Year? Yes, indeed.
Earlier on, I listened with keen interest to the HP and RG/A team talk about cloud computing. Coming from a magazine publishing background I marvelled at MagCloud. This enables wannabe publishers to publishing virtually without the usual financial risks of magazine publishing and the revenue model is on demand. So the only real costs to the publisher is the content generation - the rest is sitting in the cloud, only activated and printed on demand when a consumer buys the title.
It's really exciting for small niche publishers and even larger publishers who are testing new products. More importantly, it puts the power in the hands of the individual and no longer in the hands of printers, distributors or retailers.
I've spent a good deal of my time with digital media strategists and tech-savvy people and they are all saying the same thing. Technology will continue to set the agenda and we will have to constantly try to work out how we effectively join the ride.
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Embrace Technology- it will make your life easier-
We, Platform45 are at the forefront of cloud computing and Software as a Service. We help SME's become tech savvy, enabling them to reduce their running costs and survive the current economic storm. Regardless of the economic condition, companies should always be looking for more efficient and cost effective methods for all area's of their business.
Thanks for a great article, slowly people will realise that they need to embrace technology and allow it to benefit their business and personal life.