Gisèle Wertheim Aymés has worked in the media industry in South Africa for over two decades. She is a director of a medical company, owner and publishing editor of Longevity Media (www.longevitymag.co.za) and a shareholder in Stuff Group SA, publishers of Stuff (www.Stuff.co.za) - the world's best-selling gadget magazine. Email her at and follow her on Twitter at @giselewaymes.
Gisèle's media career spans a broad range of experience, from editorial, marketing, publishing, finance and advertising sales to media innovation and strategy.
Her career highlights include recognition as the leading Media Personality of the Year in 1992 and winner of the International Press Distribution Awards for best International magazine launch for Elle, as well as over 30 local awards for magazine publishing excellence. She was elected chairperson of the Magazine Publisher's Association of South Africa between 2003-2005.
During her media career, she has launched and relaunched more than 10 magazine titles and was responsible for several new newspaper projects, as GM advertising strategy and sales and then GM innovation, at Avusa, including being a member of the strategic planning team for The Times, the Sunday Times' first daily digital interactive newspaper.
In 2008, she joined First National Bank as head of media and led a team which developed social media properties such as www.howcanwehelpyou.co.za and on Twitter. Gisèle left FNB in 2010 to participate in her family's business interests, where she holds board positions. She purchased Longevity Magazine (www.longevitymagazine.co.za) from Avusa in 2010 and in 2012 became a shareholder in Stuff Group SA, publishers of Stuff (www.Stuff.co.za) - the world's best-selling gadget magazine.
Yesterday, Tuesday, 23 June 2009, confirmed that collaboration is key to communication success. Current market conditions and the growing influence of social media and participatory culture requires all of us - agencies, marketers, media houses/owners and the rest - to humble down and collaborate. Clients are also going to have to take the lead and look at new models of remuneration to encourage and reward a more collaborative approach to their business.
Listened to case study on cool campaign for Sagami Original, the world's thinnest condom and winner in PR category. Great digital campaign!
I spent a lot of time in tech sessions.
Bill Buxton, a scientist working for Microsoft and creator of its latest innovation Microsoft Surface, managed to get a laugh out of a weary crowd when he made light of the weighty topic of tech development (www.qvivid.com). He told us three screens is child's play - we are heading quickly for a multi-screen environment where technology will change consumer interactions around multiple touchpoint tech offerings.
We heard about the Long Nose (forget the Long Tail), how environmentalists will ensure that Print dies (they gotta save the trees), God being the founder of advertising and flowers being some of his greatest work... Well, it certainly beat the prior experience of listening to the Principle Platform Evangelist who failed dismally to live up to her passionate title and content on integrative technology platforms to manage cross-media implementation. Theme again - collaboration and integration, although poorly explained!
Later on at a party on the Carlton Hotel beachfront I got talking to Finweek's specialist editor Tony Koenderman, considered South Africa's leading expert on marketing and advertising. He confirmed that, for the first time in many years at Cannes, there's proof in the campaigns that collaboration and integration has become a reality. That's great news, along with the two Grand Prix Lions SA agencies TBWA\Hunt\ Lascaris Johannesburg (Outdoor) and Net#work BBDO Johannesburg (Radio) picked up (see Two Grands Prix for SA at Cannes Lions and SA makes Design Lions shortlist)!
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