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| Diary of a Small AgencyFranklin Ozekhome and his small agency dabble in the world of multinationals and superbrands.Franklin Ozekhome is a strategic planner, trendspotter and student of culture and brands. He is the chief strategy officer at Identiture, a New York-based sensory branding and future design firm that offers business intelligence, strategic planning and sensory mapping services to small businesses. Follow his rants on Twitter @donniefranklin or contact him at www.franklinozekhome.com. Oliver Twist30 Aug 2011 13:02:00 The ever-bubbling Nigerian music industry has once again being set ablaze by Don Jazzy and his Mo'Hits crew who recently engineered an online viral campaign via YouTube. A video tagged "Oliver Twist Dance Competition" was posted on their YouTube channel, requesting fans to participate by recording video clips of themselves or with friends dancing to the Oliver Twist soundtrack. This is the original YouTube Within hours, scores of videos from youths around the world including Lagos, Paris, Atlanta, London, Port Harcourt, Johannesburg, Accra, and New York had been posted online. Each one adding their own slant and uniqueness to the original version. Here are some of the videos: Let's ponder for a moment: Few years ago, these guys [D'Banj & Co.] would have walked up to an ad agency to develop ideas and strategies on engaging their customers and fans. Now they're simply doing it themselves...and doing it damn well too. Funny, we are searching their websites for the latest hits, checking out their YouTube videos, listening to their songs in our cars on CDs, on iPhones and iPods, and dancing our heads off in their beats in the clubs. What next? Probably sharing this year's top interactive case studies with clients; that will include some award-winning digital campaigns...developed and executed by the Mo'Hits Record Label. Go figure. [30 Aug 2011 13:02]
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