Small agency vs. big agency

In the marketing communications industry, small agencies across the globe usually encounter a common threat: the power and influence of big brother.

Competing for business against their heavyweight counterparts - who have access to larger resources – talent, infrastructure, capital, intimidating brand portfolios - larger companies therefore have more case studies to excite prospects. Whether the agency is involved in advertising, branding, digital, public relations, design, or media, they all face the same challenge.

In the past few years, clients have sought for, and picked only agencies with proven experience in specific brand categories to handle their accounts. It becomes pertinent, therefore, that smaller agencies rely solely on their skills, ideas, creativity, passion, aggressiveness, and dexterity to not only gain attention, but also get an edge over their ‘rivals’. For them, it is either innovate or die. Of course, there are agencies that claim they are in competition with only themselves, and do not acknowledge other agencies – big, small or medium-sized - as competitors.

Bottom-line: they still need to win new businesses and grow existing accounts.

On this blog, aptly titled The Small Agency, we shall be sharing true-life experiences of agencies that fit with the description of the term small – in the industry parlance. Case studies of successful small agencies around the world will be shared on this blog. Their blueprints for success, brand strategies, case studies, websites, and the people that make these happen will be revealed in the coming months. Names of organisations, seminars, conferences, and workshops that support the marketing, media and advertising sectors shall be provided to our teeming readers.

The Small Agency is an interactive blog, and we encourage readers to share their own experiences, case studies, and all agency issues that are faced on a daily basis – talent, resources, budget, account wins and pitches. The objective is for professionals to inculcate global leanings from the best in the business and share with colleagues at the office.

So, would you describe your agency as small? If your answer is yes, then keep a date with us every week, and you will probably be big in no time.

Happy reading.