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Emeka Enyadike Branding |
Which way Nigerian banks?Nigerian banks are having to face the selling and marketing challenges of post-consolidation blues. Lagos - “Marketing” is the most popular word in Nigerian banking lexicon, but its use and application have continued to confuse the definition or time meaning of marketing.It's so common to hear banker's say, “I'm going to market him/her….” It's almost become a synonym for selling, especially the quest for million naira deposits now reduced to a personal relationship matter, with dire consequences for depositors as failed banks dominated the handscapes, many customers hardly survived the malaise of the last decade.Thanks to one man's decisiveness, initially criticized, Professor Chukwuma C.[15 Jul 09:33] NTA acquires free to air English Premier League rightsThe new season of the English Premier League (EPL) commencing August 11, 2007 marks a remarkable breakthrough for the Nigeria Television Authority (NTA). The national broadcaster, which claims to be Africa's largest TV Network, will broadcast one live game every week in the latest instalment of the most popular EPL.[15 Jul 09:33] There ain't nothing like a DAMEIt's time again for Nigeria's legendary awards - the Diamond Awards for Media (DAME). It's time once again for the much-sought-after, Nigeria media “Oscars” – The DAME Awards, which are now entering their 16th edition.[15 Jul 09:33] Making capital out of reality shows and their ROISometimes I wonder if all that brands ask their agencies for these days are reality shows because I've lost count of the number. There are no dull moments… One ends, another begins and Nigerians just love them all.[15 Jul 09:33] Your chance to embark on the Ultimate SearchBeer is the least important subject when the fourth season of the Ultimate Search comes alive but Nigeria's Ultimate Beer Gulder has put tourism and endurance at the heart of its famous reality show. Jos - This year's edition is the fourth and yet another daunting destination beckons the contestants.[15 Jul 09:33] Major boost for Nigerian athletics bodyNigerian Telecommunications giant Globacom has signed a US$2 million deal with the Athletic Federation of Nigeria (AFN) to sponsor the Lagos International Half-Marathon. Lagos - The event, until now sponsored by MTN, began in 2002 has attracted international athletes especially from East Africa.[15 Jul 09:33] Feast of football for Nigerian fansSuperSport serves up English Premier League action! What Nigerian fans will watch as the English Premier League kicks off. Lagos - It promises to be exciting and full of football action and thrills for DStv subscribers this month as the channel began the new English season by broadcasting exclusively the community shield match between league champions Manchester United and FA Cup winners Chelsea.[15 Jul 09:33] Enyimba and Rangers International for Under-19 football tournament in South AfricaSuperSport is to bring to the screen the third edition of the SuperSport Under-19 football tournament in South Africa. Football lovers can be sure of four days of football action, live.[15 Jul 09:33] Big Brother Africa 2 housemates unveiledThe housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos. M-Net's Big Brother Africa 2 has begun…and audiences can catch the drama, emotion and excitement of the 98-day reality series on DStv! So, just who are the 12 housemates?Angola Tatiana (26) is a model and actress by profession.[15 Jul 09:33] Groundbreaking cool-drink advertisement launches in NigeriaThe Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad. The hip-hop phenomena star in the literally groundbreaking commercial “Jump” that has hit Nigerian airwaves following a colourful launch in Lagos.[15 Jul 09:33] | ProfileEmeka Enyadike is the CEO of Deportivo Vandyke International Limited. He has successfully positioned Vandyke as one of the most innovative sponsorship agencies with footprints in international sports, media and entertainment with perhaps the largest network of the biggest corporate sponsors and deep industry know-how, built through a distinguished sporting career that makes him today one of the most respected sports commentators and analysts from Africa. His diverse talents and deep knowledge multi-discipline background and industry have seen him at the top of the game in petroleum management and marketing. Emeka has enjoyed careers in sports journalism, publishing, broadcasting, marketing, management and administration – demonstrating an uncanny ability to mix careers. Tags |