Darren Woolley is the founder of Trinityp3, an Australian-based a marketing management consulting company with an international network of more than 30 industry professionals that helps people to achieve commercial purpose through creative process. Website www.trinityp3.com, email , read his blog at www.trinityp3.com/blog/ and follow him on Twitter at @trinityp3.
Darren Woolley is the founder of Trinityp3, an Australian-based a marketing management consulting company with an international network of more than 30 industry professionals that helps people to achieve commercial purpose through creative process.
Once a scientist, Darren got into advertising as a copywriter and ended up a creative director. After 15 years in advertising, he realised when marketers and their agencies work well together, amazing things can happen. With this background as both scientist and creative director, he brings a unique sense of process combined with creative purpose to his work
He has been named in AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular commentator to AdNews, B&T, Marketing magazine and Procurement Professional. He is also a member of the Marketing FIRST Forum (M1F), a thought-leadership collective of likeminded marketing professionals who share and address the complex and challenging issues facing the management of marketing communications.
Day five of the Adforum CEO Summit in NYC started taking about value and ended talking about costs. It demonstrates the huge gap that still exists between procurement, marketers and agencies, if not on an intellectual level, certainly an emotional one.
Day four of the AdForum CEO Summit in NYC was a day of more. Not just more time in the bus travelling from agency to agency, and not just more eating and drinking and talking with more agencies, thought there was that. The agency meetings are definitely showing that the industry is about MORE. Doing MORE, influencing MORE, co-ordinating MORE and controlling MORE.
Day three of the Adforum CEO Summit in NYC was a day of contrasts, with further evidence that digital is now mass media according to the team at Y&R; Publicis proving that the promises of change are now delivered; Sapient Nitro mastering the relationship between people and technology and the effect technology has on people; CHI&Partners providing three agency models for delivering their client’s evolving needs; and Euro RSCG asking the pitch consultants “Who wants to be a Euro Millionaire”.
Day two of the Adforum CEO Summit, Monday 4 October 2010, opened with heavy grey skies over Manhattan for our first day of agency meetings. Up early and on to the bus, the mood and expectations were high as we headed up and across town to Ogilvy, where the message was clear and reinforced in following meetings at Droga5 and Grey Global Group.
The AdForum CEO Summit kicked off last night, Sunday, 3 October 2010, with 26 pitch consultants from all around the world gathering for a cocktail party at the Cooper Square Hotel in New York City. In the room were consultants from Egypt, South Africa, Australia, Hong Kong, Spain, Denmark, France, Spain, UK and, of course, the USA.