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| Damon StapletonA room with a view in CannesDamon Stapleton is ECD of the TBWA\ South Africa group and is the only ECD in South African advertising history to have won a Cannes Grand Prix, a Grand Clio, an ADC Black Cube and a D & AD Black Pencil. He has worked on brands such as BMW, Exclusive Books, Heineken, MTN, Standard Bank, Visa, YFM and Nissan. He also headed up the adidas campaign for the 2010 FIFA World Cup 2010. Contact him via email or tel +27 (0)11 322 3100. Follow him on Twitter at @D_Stapleton. [Cannes Lions] Nobody knows what’s going to happen nextBy: Damon Stapleton 22 Jun 2010 12:53:00 CANNES, FRANCE: It's strange talking to the judges here. There really is a sense that nobody knows what's going to happen next. Advertising has become so all-encompassing, it's really become hard to define. From a South African perspective, I believe we have about 12 months to take some quantum leaps. Those leaps have to be about the way work connects to each other and to the consumer. I think as a country we have always punched above our weight because the work we did was world-class. But the world is changing and many agencies around the world run the risk of looking old-fashioned. I believe since advertising began, we as an industry always were on the cutting edge of culture and technology. When I look around at Cannes, there are many who are battling to keep up with the tsunami and a few who are trying to learn to surf very quickly. We need to ask the question: what will an agency look like in five years? Tweets Below are more of my tweets from Cannes. Follow me on Twitter at @D_Stapleton or view my tweets on the Bizcommunity twitterfall with some other South Africans at Cannes Lions. Day 5 #Cannes. Finished judging. All that energy, champagne and an anticlimax. Some very great work after a tough year globally. Let's celebrate. Stepped out of a dark judging room and looked over to the balcony to see thousands of shiny people. Chaos replaces the quiet. The many sides of Cannes. #Cannes. The cover of Cannes daily - interruption versus integration the big debate. My view interrupt first and then integrate.
[22 Jun 2010 12:53]
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