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Anice Hassim

Unashamedly iMad

Anice Hassim is CEO and head strategist of immedia (www.immedia.co.za), a digital consultancy pioneering South Africa's app development industry and is currently the architect of a number of highly-successful and unique digital strategies for major brands in broadcast media, IT, retail and other segments. Contact Anice on tel +27 (0)31 566 8000, email him at and follow him on Twitter at @anicehassim.
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Why the iPad will save the African bologna*

25 Oct 2010 13:11:00

That little revolution in a unibody shell, the iPad, is about to save African blogging*.

Feminist theory has it that before a woman could develop an authentic voice as an author, she needed "a room of her own". In much the same way, the only way that the African blogosphere can develop an authentic voice, a voice that reflects the passions of a nation in full, and not the narrow view of a connected elite, is when a young African can engage the space without the steep cost of entry that has historically been.

Up to now, the cost of entry to the mainstream digital conversation has been ruinously high for all but a small segment of our people. But Africa, and Africans, of any stripe, even the ones who made it their home, are a highly oral culture, and an extremely social culture.

Suddenly, technology has provided a golden moment in time... the emergence of the social web amplifies our African love of sharing and over the next generation, devices such as the iPad will allow us to weave these advances into our daily lives at affordable cost.

Devices like the iPad are poised to bring expressive computing to the poor.

A cheap powerful computing device, free of the support nightmares and esoteric user paradigms of the past, is just what Africa needs. It wasn't just that we needed cheaper laptops or software - we had that in netbooks and Ubuntu. We needed something that broke the status quo.

With its all-day battery life, extremely durable build quality and finger-driven interaction, the iPad offers Africans a chance to rapidly engage the digital world.

I don't mean to downplay or ignore the very significant challenges that already exist on our continent, but it is precisely the scope and scale of these challenges, in resource and human terms, that make a tablet solution compelling, I believe.

With an iPad or iPhone today and various competing offerings soon, an African will now enter the full spectrum of the digital conversation. This can only lead to an explosion of localised content and expression.

Anice
Durban

*What's this about bologna? The iPad may save the African blogosphere, but its auto-correct tendencies may render our content unintelligible :-)

[25 Oct 2010 13:11]


 
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Wayne
iPad revolution?-
If this is to happen, Apple will have to make these devices available at far more affordable prices or the government needs to abolish import duties on them...
All apple products are almost double the price in this country due to the landed price. Posted on 25 Oct 2010 14:33
Claire Tomlinson
Apple SA-
Wayne - I don't think Apple are officially in SA??? The CORE Group run the Apple show in SA and they have to import the products and I suppose, put on their pound of flesh onto the retail price - which pushes the price for consumers like you and I. Hopefully Apple will see value in our "small" market and get here with iTunes and proper iStores at Apple prices in the near future. Posted on 26 Oct 2010 11:46
Wayne
iPads in education-
Yes I guess so. I have dealt with the Core Group and they are very helpful, but the prices are still prohibitive. This will be the clincher as to whether we will be able to utilize the ipad in education in this country.
But then again, nearly every child has access to a cellphone and we need to be developing in this way too. Posted on 29 Oct 2010 08:57
Anice
SA market is not indicative of what will happen-
Hi Guys, thanks for the comments. Yep, The perception of the Apple brand in SA is distorted by local conditions, but I have been pointing out for a while that like in China, when Apple enter, they enter properly and well-priced in developing markets. So the current situation is unlikely to persist, in fact, there will be a dizzy adoption rate precisely because of the resonance of these devices with consumers in developing markets.
The iPad in China retails from Apple directly for just over R4 000. There is no reason to believe that they will not have similar price points in Africa. Posted on 29 Oct 2010 10:45
Nur Ahmad Furlong
It's definitely not the iPad-
It's way way easier and cheaper to purchase a laptop with mobile net access giving the user a much easier way of interacting with the digital world. I don't think the iPad comes close based on what your article is saying. It's more likely that users with simple mobile devices connected through platforms like MXit will make the major breakthrough.

Ipads are for the digital elite not for the masses Posted on 10 Nov 2010 11:38
Instant Cash Loans
Wepad here we come-
The I-Pad has an enemy and some good competition in the form of a WEPAD. It comes from Germany and is lower in cost and has the same functionality.

I wonder what will happen to all the NetBooks now! Posted on 20 Nov 2010 23:46
Jim Seo
Ipad Revolution-
After IT Revolution, its the time to see Ipad Revolution. Posted on 7 Feb 2011 13:31
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