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Abey Mokgwatsane

Abey Mokgwatsane is the outgoing CEO of the VWV Group (www.vwv.com), the global brand experience agency which produced, among others, the opening and closing ceremonies of the 2010 FIFA World Cup. From January 2012, he will be CEO of Ogilvy South Africa. Abey began his career as a marketing trainee at VWV. In 2005, he and two partners acquired a majority stake in the VWV Group. Tel +27 (0)11 799 2600; email ; follow @Abeyphonogenic.
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Let's talk about... tea parties

15 Oct 2010 14:24:00

There is something about being on a plane that inspires me to write my blogs. I'm en-route to Brazil - I'm part of a delegation organised by South African Tourism, on invitation by Brazil Tourism, to share learnings gained from the 2010 FIFA World Cup with our Brazilian counterparts.

Never been to Brazil - so I'm really excited about experiencing it and networking for work for the 2014 World Cup. However, I've written enough about soccer-related stuff recently.

I want to talk about Tea Parties.

I was invited to speak to a group of young women at a "tea party" two weeks ago. This was not just any group of young ladies - they were all successful professional, directors, and senior managers of their blue chip companies. I was invited to share my life story - how bizarre, I'm only 32-years-old and my life is seriously nothing to write home about. None the less, it turned out to be a highly engaging session and everyone seemed to take something valuable form it including me.

Here is what I learnt:

There is a serious lack of dialogue among young people in South Africa.

Young, loosely meaning people below the age of 40. It became apparent to me that predominantly, the only young people engaging dialogues, being quoted and referenced, getting media attention are celebrities and politicians - so let's see, they're Julias Malema, DJ Fresh, Khanyi Mabwo - do you sense my panic?

The discussion we had at this tea party ranged from integrity to glass ceilings and to self-confidence. Every single topic discussed is fundamental to the building blocks of our society. It was authentic, tangible and productive.

Young people must talk more, unpack these issues and implement solutions. I know it sounds airy-fairy but consider the discussion about the independence and empowerment of women as a tool against the spread of HIV Aids. Strong, a self-assured and educated woman in a society that treats them as equals is probably our best chance against the spread of HIV.

Go and ask any guy out there who has the best chance of ensuring condom use in the heat of the moment. To this day, it's a taboo for women to carry condoms. What do you think the situation is like in rural areas?

So there is a lot to be gained from productive dialogue among us.

Women need to recognise their inherent strength and value.

Most black families are run by females. Many men are absent or delinquent. I don't have the census stats but according to ProBronson's Factbook on Family, more than 25% of South African children are more likely to be raised in a family without a father. I make this point: although black society is matriarchal, this does not translate into economic, social and political power. Why?

The ladies at the tea party pointed out that there is generally a lack of self-confidence in women. It's obviously not that simple but I think that it has a lot to do with it. Years and years of oppression can't just be overcome overnight. So, what're needed here are nterventions at home, in churches, at companies and in Government, to reaffirm women in our society.

I'm not saying that this is not happening but I am saying that it should be a national priority. To be fair, South Africa has the third highest ranking when it comes to the proportion of female MPs in the world in terms of representation. But more can be done.

There is a serious lack of eligible men out there.

I kid you not. I am amazed at how many women between the ages of 27 and 35, especially professional women always ask me if I know any decent men. The tea party pointed to the fact that most of them are single and have almost given up on men. Reminds me of the old saying, "Men are like toilets: they are either occupied or full of shit." Hehe.

On a serious note: we have a problem. These eligible women couldn't find counterparts they are happy with. So what's the deal - are there really no suitable men out there? Are their standards too high? To be honest, I couldn't think of a single friend of mine I would recommend.

I think there is a business opportunity here.

To wrap up, we need to have meaningful dialogues; we need a concerted effort to empower women; and, gents, we need to pull our socks up if we are to be the men that these powerful ladies would be happy to have by their side.

Watch this space - I'm going to do something about these issues. Maybe you should, too.

[15 Oct 2010 14:24]


 
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J
comment on abbey s article-
Hi Abbey

I could nt agree with you more.This is true are there any good Men out theere..Hellowww, in fact they all taken thts why you see women of our age between 33-37 dating married man cause hey man thaka tsa rona bare usa Mannnn.

J Posted on 18 Oct 2010 15:22
AK
Call me old fashioned-
Call me old fashioned... but the fact of the matter is most men are brought up to be the heads/leaders in their households. Most career oriented women don't want a man telling them what to do... they want to take control...

Most traditional men are uncomfortable with that... thus the career oriented women will get a lot of one-night stands.. but probably not a long-term relationship..

But.. that's just my two cents worth :oP

AK (Go Go Elite Traveller Plus) Posted on 19 Oct 2010 13:06
TenTurn
what's the point of this article again?-
oh...women who can't hold on to their lousy boyfriends......how about encouraging young people to work hard at establishing their own businesses, creating employment, contributing towards the economy instead of encouraging people to TALK. Posted on 20 Oct 2010 21:40
bubu
hammered the nail where it belongs-
I am glad a man was the architect of this article. more often than less men ignore the plight of single(Women) headed households. It saddens me more that it has become an accepted norm in society hence why most women are considering sperm donors as their source to parentelhood. I am only 22 yet I thoughts of invitro creep up now and then.

My love for a man is not determined by my position in the office or by constantly earned accolades. If I manage men who are enough to run five homes does not mean I am in no need for my prince who will protect me in times of danger and love me in times of lonliness.

I hope to find my knight in shining amour despite my desire for success Posted on 21 Oct 2010 16:56
Agnes Masesa
Where is my man?-
There still are a few respectable men out their but majority are the bad type you can't take home to mama.Gone are the days when women had to bow down to men for whatever reason. Now it's all about men respecting women for who they have become and women doing the exact same to men. With that we can all exist in harmony, even career women can get their match then everyone will be happy. I wanna be a very successful lady but also be a mama and wifey to a lovely man, but where will i find this fine young man if all men want to play games and walk to the next, i'll wait! Posted on 26 Oct 2010 08:29
Sharon Gumede
Thanks for a good topic - Abey-
I do agree, with the point that there is a generally lack of confident in some of us as women and I will add and say this lack of confident it accompanied by layziness. We want things that come to us easily, live fake hollywood life..there is more to life than that a road to success is never easy yet I always feel sorry for young sisters out there and teenagers that they think that this is it..As a young 27yrs women I believe that success it not about driving a nice car,living a posh life, carring a loui vuitton bag, spending money throwing unneccessary parties with expensive champaign BUT it's being a leader, a mentor, and being able to give back or empowering the growing uprising nation.I can maybe blame us women that we sell ourselves to men by being easy target just because of money...If I were to be asked to choose between men and success, I would choose success because it wont wake up one day and say I dont love you anymore...Sisters lets strive for what is for us, then God will bless us with a wonderful partner. Posted on 26 Oct 2010 16:28
kgaugelo Mosuwe
I wish I had seen this earlier-
It's sad but the reality of the matter is that this is a pandemic. I sometimes wonder if we can overcome it, I dont want to generelalise but often feel like most black brothers like to demean women. They just cant handle women empowerment. The question that I'd like to have answered is It that they dont know how to be a man cause most of them didnt have father figures? Or is it just an idea being bought into by black man that we as the women have to stand up against? Eg, all men cheat choma you cant leave him for that. Posted on 9 Nov 2010 11:39
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