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| Abey MokgwatsaneAbey Mokgwatsane is the outgoing CEO of the VWV Group (www.vwv.com), the global brand experience agency which produced, among others, the opening and closing ceremonies of the 2010 FIFA World Cup. From January 2012, he will be CEO of Ogilvy South Africa. Abey began his career as a marketing trainee at VWV. In 2005, he and two partners acquired a majority stake in the VWV Group. Tel +27 (0)11 799 2600; email ; follow @Abeyphonogenic. I want to Start Something New...By: Abey Mokgwatsane I want to start something... There's always a thrill in doing this. Originating, being the founder, creating change, shifting the world out of its inertia and beginning a movement. Of course, we have all started something - relationships, rumours, fights, games, mostly all of the above. Starting something is about creating change, I guess. It has been said that that there are two types of people in the world: those that make change happen and those that change happens to. I have always hated being on the receiving end of change, especially when it adversely impacts me, so I have tried as much as I can to instigate it. Sometimes it has made me want to change for changes sake, which surely can't be right. A friend of mine recently pointed out, "You always have to be different". He had a lot of insight for a nine-year old and it has stuck with me ever since. Start something meaningful The elections got me thinking real hard about the plight of the people of Mzanzi, the key issues that we face and why it seems that there are never any really BIG ideas out there on what to do about HIV, poverty, crime and the sorry state of our education system. I wonder if the hobnobs in government ever have massive brainstorming sessions to come up with BIG IDEAS like we do in the corporate world. I want to start something new and it has to be meaningful and make a difference to our world. I don't know what this will be yet, but I do know that deadlines always spur us into action, so, I will start something new on Tuesday, 7 July 2009. Mail me if you want to join - .
[5 Jun 2009 10:18]
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