Abey Mokgwatsane is CEO of Ogilvy & Mather South Africa (www.ogilvy.co.za; @OgilvySA). Apart from being one of South Africa's Mail & Guardian top 200 young leaders in 2011, he was voted one of the country's top 25 "game-changers" in The Annual 2012. Mokgwatsane also founding of Young Business for South Africa, Think Tank Initiative and Experiential Industry Association of South Africa. Tel +27 (0)11 709 6600, email and follow @Abeyphonogenic on Twitter.
John Buchan once said, "The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already." These are words to which Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa, subscribes.
A graduate of the AAA School of Advertising, Mokgwatsane set off to change and influence the marketing world.
Abey began his journey as a marketing trainee at the VWV Group (www.vwv.com), the global brand experience agency which specialises in creating experiences that change perceptions and inspire action. Founded in 1981, VWV is a hub of specialist business units focusing on video and film production, event management, Internet and multimedia applications, and corporate and direct theatre.
He went on to join South African Breweries (SAB) as brand manager for the epic Castle Loud Programme, a young adult trans-media property for Castle Lager that went on to win the 2002 super budget Raptor Award for sponsorship excellence.
It wasn't long until he was appointed senior brand manager of Miller Genuine Draft and tasked with launching the brand into the South African market in June 2003. He also received three Managing Directors Award for marketing excellence at SAB.
Fast-forward five years later to 2005: Abey found himself back where he started, but this time as a majority stakeholder (46%) in the VWV Group business with partners Wanda Shuenyane and Jameson Hlongwane. Abey served as group marketing and sales director until December 2005, when he was appointed group CEO.
With Abey at the helm, VWV's bottom-line performance increased 10-fold in five years and also successfully executed the opening and closing ceremonies of the 2010 FIFA World Cup. The group is best known for its creative track record both here and abroad. It is also the most-awarded experiential agency in Loeries' history.
I was at the Mail & GuardianTop 200 South Africans launch last week. I was there because I was fortunate enough to make the list in this year’s business category. This, however, is not about me; it’s about the incredible people I met that day. I mean, what else could I ask for? Two hundred, young, bright minds in one place.
I bumped into a group of post-grad students while I was at Vega last week. The brief interaction left me feeling really upbeat and reminded me of “intelligent naivety”, a term that I picked up in a book by Adam Morgan, titled Eating the Big Fish.
Having read my blogs, you’ll know that this is my favourite topic. We need leadership to help us through this defining time of our generation – the world’s people are going through a process of re-evaluation of who they are, what they stand for, and where they are going.
There is something about being on a plane that inspires me to write my blogs. I’m en-route to Brazil – I’m part of a delegation organised by South African Tourism, on invitation by Brazil Tourism, to share learnings gained from the 2010 FIFA World Cup with our Brazilian counterparts. However, I’ve written enough about soccer-related stuff recently. I want to talk about Tea Parties.
It’s hard to believe that something that has kept the entire nation and the world so enthralled for the past six years is over. Two months after the final whistle of the World Cup has blown South Africa and Africa can look back with pride at what has been achieved.
I want to tell you about an experience I had post our production of the Confederations Cup opening and closing ceremonies last year. Approximately 800 kids from eight Gauteng schools volunteered their time to perform at the ceremonies, and to thank them for being such an important part of our history, we went on a ‘thank you’ road-trip visiting the pupils at each of their schools.
I feel like I’ve just come up for air! Maybe that’s just a big city thing – whenever you ask a fellow Joburger how they are, the standard response is: “Fine, thanks, just very busy.” Anyhow, I really mean it.
If you are a regular reader of this blog, you will know that industry individuals got together on 7 June 2009 to start something new – or SSN, as it is now known. The aim of our gathering was to initiate projects that will create economic value for those less fortunate. Another fundamental that was agreed was that SSN would be a non-profit organisation where any profit would be fed back into the community. We were all OK with this until...
Some of you may remember I wrote a post I want to start something new, a while back. My inspiration was to apply creative skill to brainstorm ideas for solutions to the challenges we face today.Since deadlines inspire action, I mentioned that by 7 July 2009 something would be in progress. I also put it out there that should any other creatives have ideas worth pursuing, they should join ‘the cause'.
If you’re a regular on Bizcommunity, you may have read that VWV Consortium was appointed by the LOC to produce the opening and closing ceremonies for the Confed Cup. On all accounts this has been an interesting experience for our business. Yes, VWV has done some big events in the past but none with a global audience such as this.
There I was just minding my own business on the roads of Jozi, when out of nowhere (ok, almost nowhere) a taxi driver rammed into the back of my car. My destination at the time was one of VWV’s newest clients, MINI.
So, in the fifth and final part of this particular blog series of 'W' manifesto I will cover how to start building a navigator. For details on what a navigator is see blog 1, blog 2, blog 3 and blog 4.
My previous two posts introduced the idea that since consumers are bombarded with choice, a new industry is on the rise. I'm talking about "navigators" or organisations whose sole purpose is to offering guidance and info in order for consumers to make the best choice between products and services.
In my last post I covered the idea that too much choice, paradoxically, is having a negative impact on the consumer. It will eventually lead to birthing a new industry of "navigators" or organisations whose sole purpose will be to simplify the lives of consumers in terms of offering them guidance and information to empower them to make the wisest choice when it comes to product and service selection.
Do you ever think about the future balance of power in the world of
consumer relationships? As a marketer it is definitely worth evaluating
in order to spot the fast-growing trend of offering customer-orientated