This is the communal blog of 140 BBDO's Mike Pearson and Ross Nieuwenhuizen, who are off to Cannes Lions after winning one in 2011 for their Snickers "Would You Rather" radio campaign - which also featured at Loeries and D&AD. Throughout this smorgasbord of creativity, Mike and Ross will be updating everyone on what's being said, done and awarded, so follow them on Twitter at @140BBDO and on Facebook.
Mike Pearson and Ross Nieuwenhuizen of ad agency 140 BBDO are on their way to Cannes Lions - the biggest and most prestigious advertising festival in the world - after picking up an award in 2011 for their Snickers "Would You Rather" radio campaign - which also featured at Loeries and D&AD.
Cannes Lions is a week of amazing speakers, workshops, sights and, of course, really, really amazing work. Throughout this smorgasbord of creativity, Mike and Ross will be updating everyone on what's being said, done and awarded - sure, it's not as good as being there, but it's all the motivation you need to get yourself there next year.
About Mike & Ross
Mike and Ross teamed up at 140 BBDO (www.140bbdo.com; Facebook; YouTube; blog) in 2010 and since then they have been lucky enough to work on brands including Snickers, Hunter's, Oude Meester and more - picking up a few local and international awards along the way - including most recently a double-win at the prestigious South African Creative Circle Ad of the Year Awards.
Aside from this, they are best known for their borderline-professional karaoke skills.
Michael Pearson: It’s been a good year for South Africa, I’m very proud to come from our little corner of the continent. It’s also been lovely to see how we all come together here, a real national team. So, what’s featured heavily from SA?
As I predicted last week, Carling’s ‘Be the Coach’ did pretty well, picking up metal in several categories. To be perfectly honest, I think it was still a little robbed, as it was better than a lot of the stuff that beat it. You can check out the case study here:
Wimpy’s Braille Burger has also tugged on the heartstrings, picking up quite a few things.
As usual, our BBDO cousins in Johannesburg did exceptionally well in radio – with its Mercedes-Benz campaign picking up a gold as well as its Chicken Licken spots getting a bronze. Nice.
Interestingly, Adam Livesey and Matt Brink have clearly wasted no time since taking over at TBWA, with dozens of shortlists and a few wins already under their belt, they’re a force to be reckoned with.
Today, we’ve got the Bill Clinton lecture to look forward to, as well as several other great speakers.
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