Cannes Lions 2018

140 BBDO goes Lion-hunting

There are award shows. And then there’s Cannes…

This is the communal blog of 140 BBDO's Mike Pearson and Ross Nieuwenhuizen, who are off to Cannes Lions after winning one in 2011 for their Snickers "Would You Rather" radio campaign - which also featured at Loeries and D&AD. Throughout this smorgasbord of creativity, Mike and Ross will be updating everyone on what's being said, done and awarded, so follow them on Twitter at @140BBDO and on Facebook.
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[Cannes Lions 2012] 140 BBDO’s 2012 international predictions

14 Jun 2012 11:31:00
Michael Pearson: Ross and I were lucky enough to pick up some metal at Cannes Lions last year - for our Snickers radio campaign - which is why 140 BBDO have sent us this year.



With this in mind, we think it’s only right that we spend a lot of our time evaluating the kind of work that does, and hopefully will win at Cannes.

Last week, we filled you in on what we thought had a good shot from South Africa. This week, we thought we’d give you a look at some of the international work that we reckon has a shot at taking awards at this year’s event.

TVC
  • Canal+ - The Bear: BETC Paris (@BETCParis)



    Come on, how can you not love a bear directing movies? Genius.

  • K-swiss - Kenny Powers: 72 and Sunny (@72andsunny)

    Please note: This video contains graphic language, caution is advised.



    Brave, very very brave. The company took the most offensive man on TV and made him its CEO. Entertaining, and completely different.
Radio
  • Leica - Company Barbeque: Bravo NYC (@thebravogroup) & Y&R NYC (@YRNY)



    Strange campaign, as it seems to be shared between Bravo (a Hispanic advertising agency based in New York) and Y&R. That said, it’s helluva well written and gives the traditional long-copy spot a nice spin with a simple mechanic relating directly to the product benefit. Oh, and it’s basically won everywhere...
Campaigns
  • Nike Football - My Time is Now: Wieden Kennedy London (@W2Optimism)



    Wieden continues its amazing run on Nike with its follow up to “Write the Future”. Integrated on another level, with TV, digital and more seemingly intermingled, it’s one massive campaign. It's also not afraid to poke fun at footballing celebs, which makes it very watchable. Che-che-check it out.
Ambient/Outdoor/Promo
  • Mercedes - Invisible Car: Jung von Matt/Alster, Hamburg (@jungvonmatt)



    This is just pretty damn cool. The new Mercedes F-Cell technology means that these cars give off zero emissions, so to the environment, it’s like they don’t even exist. To demonstrate this, they, well, ummm... just watch the video, it’s awesome.

And… that will be our last post from chilly Cape Town. We land in Nice, France on Sunday, progressing quickly to a bar in Cannes to watch Euro 2012 before we embark on a week of inspiration.

So, keep an eye out for our updates on the goings on at the festival.

Over and out - for now.

[14 Jun 2012 11:31]


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Comment
Awards Candy
Awards Candy
Great predictions guys!Canal + Bear and K-Swiss Kenny Powers are going to clean up this year.Enjoy the festival.Wallace - Awards Candy
Posted on 14 Jun 2012 18:56
Michael Pearson
Michael Pearson
Thanks Wallace.Great app by the way.Mike
Posted on 15 Jun 2012 08:17