This is the communal blog of 140 BBDO's Mike Pearson and Ross Nieuwenhuizen, who are off to Cannes Lions after winning one in 2011 for their Snickers "Would You Rather" radio campaign - which also featured at Loeries and D&AD. Throughout this smorgasbord of creativity, Mike and Ross will be updating everyone on what's being said, done and awarded, so follow them on Twitter at @140BBDO and on Facebook.
Mike Pearson and Ross Nieuwenhuizen of ad agency 140 BBDO are on their way to Cannes Lions - the biggest and most prestigious advertising festival in the world - after picking up an award in 2011 for their Snickers "Would You Rather" radio campaign - which also featured at Loeries and D&AD.
Cannes Lions is a week of amazing speakers, workshops, sights and, of course, really, really amazing work. Throughout this smorgasbord of creativity, Mike and Ross will be updating everyone on what's being said, done and awarded - sure, it's not as good as being there, but it's all the motivation you need to get yourself there next year.
About Mike & Ross
Mike and Ross teamed up at 140 BBDO (www.140bbdo.com; Facebook; YouTube; blog) in 2010 and since then they have been lucky enough to work on brands including Snickers, Hunter's, Oude Meester and more - picking up a few local and international awards along the way - including most recently a double-win at the prestigious South African Creative Circle Ad of the Year Awards.
Aside from this, they are best known for their borderline-professional karaoke skills.
Michael Pearson: My week in Cannes was one of the highlights of my brief existence, and I truly hope that all of you can get yourself there at some stage. Here are some of the highlights and my perceived outcomes of the festival.
Michael Pearson: In true 140BBDO style, this one will be short and sweet. The French are not easy people, neither is their wireless, so I’ll regale you with some stories quickly and hopefully pop in another update later when I have a more secure connection than ‘PierreDartyBoxF70’. (video)
Michael Pearson: It’s been a good year for South Africa, I’m very proud to come from our little corner of the continent. It’s also been lovely to see how we all come together here, a real national team. So, what’s featured heavily from SA?
Michael Pearson: The independent vs. global network debate never ceases, and probably never will, but I can tell you: on days like today, it’s gooood to be big. Yesterday was the Annual BBDO Creative Directors’ Conference, held at the rather delightful Martinez Hotel, where we were treated to insights, workshops and lectures from some of the world’s foremost advertising minds.
Michael Pearson: Today we were lucky enough to spend some time with Terry Savage – the chairman of the Cannes Awards. He is an Australian who has the unenviable task of organising the biggest ad fest in the world.
Michael Pearson: A disclaimer before I begin - these predictions for 2012 South African Cannes Lions winners are based on our opinions, combined with the results of the various award shows that happen earlier in the year than Cannes. We have kept the categories a bit broader, as the myriad of categories one can enter is enough to make the head (and wallet) spin. (video)