Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25

Politicians' words can damage nation brand

[Issa Sikiti da Silva: @sikitimedia] "Every time politicians open their mouths, whatever they say has the potential to market or de-campaign their countries," Zimbabwe deputy prime minister Arthur Mutambara said, speaking at the Brand Africa Summit on Thursday 29 September 2011, at the Sandton Convention Centre in Johannesburg. 29 Sep 2011 13:29

Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25

Social media conference targets African businesses

[Walter Wafula] Ghana will this year host the Africa Brand Conference that is aimed at exposing African businesses to social media branding tactics to help them expand markets for their products and services. 9 Sep 2011 11:46

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Brand Leadership

Brand Leadership leads Ghana's National Democratic Congress' successful election campaign

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29

Brand Leadership

Ikalafeng to judge prestigious Rebrand 100 Global Awards

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45

SA oil company wins Ghana-NEPAD award

Engen Petroleum Ltd commits to Africa, remains on track to be a continental leader. 30 Jun 2008 14:10

Boost for football

[Walter Wafula] Footballers participating Uganda's local challenge, the Super League, received a financial boost from Gateway Television (GTV), when its founder disbursed UGX306 million to the Federation Ugandan Football Association (FUFA). Each club in the Super league will receive UGX17 million. 18 Feb 2008 12:11

UBA aims to be Africa's sixth largest bank in 2010

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank. 5 Dec 2007 09:00

Banking in a futuristic United Africa

African leaders met recently in Accra for a three-day summit where they promoted the idea of a “Unitary Government for Africa”. 4 Dec 2007 11:39